One of the best ways to pump up your real estate professional muscle is to build your own social media following. Learning how other “real estate stars” participate online with the large followings they have engineered can give you a clue about what’s been working for them –- and which might work for you. These folks also frequently offer valuable insights into the industry that you can use.
Here are some examples:
This guy made his name with the high-profile New York real estate operator, Douglas Eillman. It doesn’t hurt that he has a starring role in “Million Dollar Listing New York,” the Bravo channel TV hit. To top it all off, he’s the best-selling author of “The Sell: The Secrets of Selling Anything to Anyone.”
So, sure, a guy like this is going to garner gazillions of followers. However, other real estate professionals can learn from his high-flying lifestyle and the tenor of what he posts. It’s all about “creating an aura of success” on social media that helps nurture even more success.
He happens to be the co-founder and CEO of Zillow Group. Barton launched Zillow in 2006 with partner Lloyd Frink and today the company is worth more than $3.4 billion. As a media company serving the real estate sector, Zillow and Barton offer endless insights into what’s happening and what you need to know. For example, his latest Twitter post offers insights on how “work” has been unbound from “location” and the consequences this has for real estate operators.
He is the chairman of HomeServices of America and the CEO of Berkshire Hathaway HomeServices. Houston Agent magazine recently named him one of the “10 Most Powerful Influential Leaders and Executives.” Following him on Instagram will help real estate pros find inspirational events and cogent information that can be put into practical use to further a career in this dynamic field.
He is the co-founder and CEO of OpenDoor. Before that, he founded Movity.com, a location and data analytics firm. He recently posted a guest article in USA Today describing how OpenDoor disrupted the $1.6 trillion U.S. residential market. Clearly a thought leader in the real estate sector, following Wu on Facebook, Twitter and Instagram is a steady source of information that will be relevant to your career.
Commercial real estate is closely related to residential property. So, many professionals still get confused when trying to tell the differences. Many property buyers remain uninformed about changes that are occurring in the real estate industry. Becoming a better buyer or seller starts by understanding the fundamental aspects of the industry.
Understand the Basics of Commercial Real Estate
Many commercial real estate owners lack a basic understanding of the business in which they work every day. Some investors continue to work for years without knowing all of the differences between commercial and residential properties. For instance, operating, repairing and maintaining a commercial property is more stringent than running a residential building. The work may require undergoing additional legal procedures along with additional paperwork and longer wait periods.
Think Like a Professional
Every commercial real estate buyer or investor must think like a manager or owner does. To reach professional levels, the buyers must do at least a year of research about commercial buildings and continue their education indefinitely. It’s important to become fully knowledgeable and confident to the point of knowing how to educate other people on the same topic.
Review Industry Trends
Within one year, the real estate industry can undergo several, major transformations. Each year, there are industry trends that affect the types of commercial properties that people buy or invest in. During a pandemic, investors may stop supporting restaurants altogether and invest in retail or grocery stores. Overall, if someone does not know the latest trends, he or she will make costly mistakes when dealing with real estate.
Learn About Specialties
Commercial real estate is not one large field where every business and building is the same. There are many specialties of commercial real estate, such as office, retail or industries, to choose from. Most clients look for professionals who have specialized knowledge in certain subfields.
Commercial real estate is never a simple or straightforward area of study. There are many different types of individuals involved from small business owners looking to rent buildings to companies looking to construct buildings on raw land. Understanding every aspect of commercial real estate is recommended to make the wisest decisions. There are plenty of tips, tricks and resources available to assist in the learning process.
Searching for a new home to buy for your family can be a long and frustrating process, but there are things you can do to simplify your search. Some of the practices buyers use to search for homes may actually be hurting their chances of finding their ideal home. By following these tips, you can search more efficiently and find the home that suits you a little faster.
Don’t Refine Your Search
The common problem is that buyers limit their searches to particular criteria in an effort to ensure they find their dream home. Unfortunately, this means excluding homes that have your “must-have” features but may not have other features that you could do without. Keep your home search as broad as possible to find the greatest number of homes that will meet your family’s needs.
Don’t Rely on Photos
Ideally, every seller should hire a real estate photographer to create great staged photos of each room in the home. However, that’s rarely the case, and many sellers simply photograph their homes in as-is condition. Even if you don’t like the photos included in the listing, you should check out the other information that’s provided. If the home seems to meet your criteria, an in-person viewing can help you better understand the property’s true condition.
Read the Listings
Most people skim the headlines for listings and look at the photos. Unfortunately, this means buyers may be missing some key information. For instance, a seller may be especially motivated to sell or features to the home that can’t be captured well in photographs. By reading each listing, you may find homes that don’t appear to meet your needs until you learn more about them. The information contained in the listing can help you get a better deal on a home, and that may make it worthwhile to adapt the home to meet your needs.
You should also work with an experienced real estate agent. In addition to assisting you in your search, an agent can obtain paperwork on specific properties that will help you make a better-informed decision. You won’t have to pay the agent a fee, and they can help you find more properties that meet your needs.
Many commercial real estate owners have had to close down or sell their assets during the Covid-19 coronavirus pandemic. As they undergo a period of recovery, they have to reopen their doors and think of new ways to sell to the public. There are various solutions available to help business and property owners as they regain strength after a pandemic.
Put Safety First
In the final days of a pandemic, a commercial building owner needs to put the safety of customers first. This means promoting a cleaner, more sterilized environment for all managers, employees and visitors.
Put the Customers’ Needs First
Every customer’s needs and interests change during a pandemic. Most people focus on buying the necessities first along with the items they want to enjoy. It is recommended that sellers find out the bestselling products in the markets at the moment and reprioritize the products that they are selling in their stores.
Keep Up to Date With the News
The news informs everyone about the state of the pandemic in the local community and in the greater nation. Most importantly, business owners need to know the status of local infection rates and the guidelines that politicians are recommending. Their greatest chance at recovery lies in staying informed and relevant to today’s issues.
Choose Traditional vs. Digital Methods
During the pandemic, many business owners transitioned to virtual settings. They took on more digital marketing methods to reach out to clients online and over the phone. As the health crisis is ending, more companies are returning to their physical offices and buildings. It’s necessary to know which businesses, workers and services will return to their previous states and which ones will remain virtual.
Every business’s marketing campaign should be improved and resumed as it was before the crisis began. This means learning how to market again but to a changed audience. Every marketing campaign needs improving to meet the newest, latest demands in the market.
The commercial real estate industry has never remained stable under any condition. But during the recovery period of a pandemic, most consumers are eager to start buying again, and that includes buying business property. Business owners have many opportunities to recover and bounce back from this temporary downtime.
A lot of people would love to own a vacation home but are intimidated by diving into the realm of real estate investments. That being said, there are certainly a host of benefits for investing in a vacation home. It can actually be one of the best ways for individuals to become property investors and make their way into real estate business. On that note, the following article presents the top reasons for buying a vacation home that people should consider.
Owning a property with Dual-purpose
One of the biggest advantages of investing in a rental vacation home is being able to use it as a second house when spending vacations with family as well as renting it out the remaining months of the year.
Generating Rental Income
Another benefit of investing in real estate properties is having another source of income. Indeed, the money that the second home generates can actually be used to pay for repairs, mortgage, property tax, insurance, and maintenance, just to mention a few.
Increasing Value Through Appreciation
In addition to generating funds on a short-term basis, vacation homes can also allow people to make money in the long run as well, and it happens through natural real estate appreciation. Indeed, the vacation home will most likely appreciate in value with time. This means that individuals can sell their real estate property at a higher price than the one they bought it at, and make profit in the process.
Gaining Tax Deductions
Like a primary investment property, a second house can also offer tax deductions. These deductions pertain to property tax, mortgage payment, rental income, and utilities, just to mention a few.
Learning About Real Estate
For individuals to become experts on real estate, they need to invest in properties and learn how to manage them. That being said, investing in a vacation home is considered to be an easy way in the realm of real estate investment in comparison to other real estate investments, such as wholesaling and being a full-time landlord for instance.
Easy to Manage
A lot of individuals do not have time to manage their vacation homes. So, instead of taking charge of handling the property, a property manager can be hired to take care of the vacation home.