One of the best ways to pump up your real estate professional muscle is to build your own social media following. Learning how other “real estate stars” participate online with the large followings they have engineered can give you a clue about what’s been working for them –- and which might work for you. These folks also frequently offer valuable insights into the industry that you can use.
Here are some examples:
This guy made his name with the high-profile New York real estate operator, Douglas Eillman. It doesn’t hurt that he has a starring role in “Million Dollar Listing New York,” the Bravo channel TV hit. To top it all off, he’s the best-selling author of “The Sell: The Secrets of Selling Anything to Anyone.”
So, sure, a guy like this is going to garner gazillions of followers. However, other real estate professionals can learn from his high-flying lifestyle and the tenor of what he posts. It’s all about “creating an aura of success” on social media that helps nurture even more success.
He happens to be the co-founder and CEO of Zillow Group. Barton launched Zillow in 2006 with partner Lloyd Frink and today the company is worth more than $3.4 billion. As a media company serving the real estate sector, Zillow and Barton offer endless insights into what’s happening and what you need to know. For example, his latest Twitter post offers insights on how “work” has been unbound from “location” and the consequences this has for real estate operators.
He is the chairman of HomeServices of America and the CEO of Berkshire Hathaway HomeServices. Houston Agent magazine recently named him one of the “10 Most Powerful Influential Leaders and Executives.” Following him on Instagram will help real estate pros find inspirational events and cogent information that can be put into practical use to further a career in this dynamic field.
He is the co-founder and CEO of OpenDoor. Before that, he founded Movity.com, a location and data analytics firm. He recently posted a guest article in USA Today describing how OpenDoor disrupted the $1.6 trillion U.S. residential market. Clearly a thought leader in the real estate sector, following Wu on Facebook, Twitter and Instagram is a steady source of information that will be relevant to your career.
Commercial real estate is closely related to residential property. So, many professionals still get confused when trying to tell the differences. Many property buyers remain uninformed about changes that are occurring in the real estate industry. Becoming a better buyer or seller starts by understanding the fundamental aspects of the industry.
Understand the Basics of Commercial Real Estate
Many commercial real estate owners lack a basic understanding of the business in which they work every day. Some investors continue to work for years without knowing all of the differences between commercial and residential properties. For instance, operating, repairing and maintaining a commercial property is more stringent than running a residential building. The work may require undergoing additional legal procedures along with additional paperwork and longer wait periods.
Think Like a Professional
Every commercial real estate buyer or investor must think like a manager or owner does. To reach professional levels, the buyers must do at least a year of research about commercial buildings and continue their education indefinitely. It’s important to become fully knowledgeable and confident to the point of knowing how to educate other people on the same topic.
Review Industry Trends
Within one year, the real estate industry can undergo several, major transformations. Each year, there are industry trends that affect the types of commercial properties that people buy or invest in. During a pandemic, investors may stop supporting restaurants altogether and invest in retail or grocery stores. Overall, if someone does not know the latest trends, he or she will make costly mistakes when dealing with real estate.
Learn About Specialties
Commercial real estate is not one large field where every business and building is the same. There are many specialties of commercial real estate, such as office, retail or industries, to choose from. Most clients look for professionals who have specialized knowledge in certain subfields.
Commercial real estate is never a simple or straightforward area of study. There are many different types of individuals involved from small business owners looking to rent buildings to companies looking to construct buildings on raw land. Understanding every aspect of commercial real estate is recommended to make the wisest decisions. There are plenty of tips, tricks and resources available to assist in the learning process.
Searching for a new home to buy for your family can be a long and frustrating process, but there are things you can do to simplify your search. Some of the practices buyers use to search for homes may actually be hurting their chances of finding their ideal home. By following these tips, you can search more efficiently and find the home that suits you a little faster.
Don’t Refine Your Search
The common problem is that buyers limit their searches to particular criteria in an effort to ensure they find their dream home. Unfortunately, this means excluding homes that have your “must-have” features but may not have other features that you could do without. Keep your home search as broad as possible to find the greatest number of homes that will meet your family’s needs.
Don’t Rely on Photos
Ideally, every seller should hire a real estate photographer to create great staged photos of each room in the home. However, that’s rarely the case, and many sellers simply photograph their homes in as-is condition. Even if you don’t like the photos included in the listing, you should check out the other information that’s provided. If the home seems to meet your criteria, an in-person viewing can help you better understand the property’s true condition.
Read the Listings
Most people skim the headlines for listings and look at the photos. Unfortunately, this means buyers may be missing some key information. For instance, a seller may be especially motivated to sell or features to the home that can’t be captured well in photographs. By reading each listing, you may find homes that don’t appear to meet your needs until you learn more about them. The information contained in the listing can help you get a better deal on a home, and that may make it worthwhile to adapt the home to meet your needs.
You should also work with an experienced real estate agent. In addition to assisting you in your search, an agent can obtain paperwork on specific properties that will help you make a better-informed decision. You won’t have to pay the agent a fee, and they can help you find more properties that meet your needs.
There will be many things that beginners assume about real estate investing. There is also plenty of insider information to know if they want to develop successful careers. There are a few tips to learn to get started in real estate investing.
Look at Financing Options
Becoming a real estate investor is a wise method of earning a passive income, but it requires investing a large amount of cash upfront. The first yet hardest option requires years of savings in personal finances. If the initial payment cannot be made, investors can borrow an investment property loan to start the process, whether it’s a hard money loan, home equity, or personal loan.
Choose the Type of Property
There are different types of real estate to invest in, and it’s not possible to invest in all types. An investor has to choose one or two types and focus on each type’s specific features, benefits, and setbacks. A beginner investor may decide to invest in residential buildings and focus specifically on apartment complexes. Not all types of residences are easy to invest in and guarantee good profits, so it’s important to select the right type of property.
Analyze the Area
Not every city, county, or neighborhood is a good place to invest in either. An investor may find an attractive apartment building in a clean, safe suburban neighborhood, but if very few people are applying to become tenants, making a deal here will not guarantee steady profits.
One of the most important steps is to avoid investment scams that are often heard of in the news. Individuals or companies should have professional credentials that can be verified. Before they buy, potential investors should review and compare different products and services online. The main point is to look for a person or company that already has an established reputation.
Investing in real estate is one of the smartest financial decisions to make. This type of investment means a passive income with a predictable cash flow and a continuing appreciation in value. People are constantly moving around and renting or buying homes, apartments, condos, and townhouses—real estate investing starts by learning more about the process and how to earn the highest returns.
Seasoned commercial real estate pros will tell you that achieving success in this dynamic field means keeping up with trends. Two other key factors often mentioned are learning to be opportunistic in spotting promising deals — and a proactive ability to spot potential losing situations.
Newbie commercial real estate entrepreneurs can obtain these traits through constant professional development. That means studying the field and tapping into resources that offer leading-edge information on what happening in real estate. The fresher the information the better.
Here, then, are some suburb commercial real estate informational and educational real estate resources that will keep you on top of what happening:
This multi-platform digital media provider is a producer of both news and a creator of live events. Owned by Wicks Group, a private equity firm, Bisnow covers 27 top metropolitan markets in the U.S. along with Canada and the U.K. The excellent “must-have” information of Bisnow has earned it a robust 600,000 subscribers. The latter is a strong indication of the quality and value of the information offered.
Founded in 2014, Connect Media has a news division that has grown rapidly since its start-up. It now produces 11 daily newsletters along with 10 commercial real estate newsletters that are handled by a crack team of professional editors.
Furthermore, Connect Media creates and promoted north of 200 digital events that draw many prominent names in the commercial real estate sector.
The Real Deal
Industry observers call it “the premier real estate news outlet in America.” The Real Deal has an enormous reach, capturing millions of professionals through print, digital and social media outlets. It offers breaking real estate news, market intelligence reports, proprietary rankings, custom research, trends, profiles and a lot more.
The Real Deal has been rated among the 300 most-visited sites in the United States – and is ranked No. 1 among websites that cater to wealthy followers.
This source is a leading platform that connects commercial real estate professionals with other key players. Those who frequent the site include building owners, building managers, commercial lenders, brokers and professional services firms.
Commercial Observer’s offers weekly coverage and real-time updates on its digital platform. It hosts live events and offers a cogent mix of breaking hard news along with in-depth feature stories. Here you will also find exclusive industry columnists and detailed analyses of market trends.