Seasoned commercial real estate pros will tell you that achieving success in this dynamic field means keeping up with trends. Two other key factors often mentioned are learning to be opportunistic in spotting promising deals — and a proactive ability to spot potential losing situations.
Newbie commercial real estate entrepreneurs can obtain these traits through constant professional development. That means studying the field and tapping into resources that offer leading-edge information on what happening in real estate. The fresher the information the better.
Here, then, are some suburb commercial real estate informational and educational real estate resources that will keep you on top of what happening:
This multi-platform digital media provider is a producer of both news and a creator of live events. Owned by Wicks Group, a private equity firm, Bisnow covers 27 top metropolitan markets in the U.S. along with Canada and the U.K. The excellent “must-have” information of Bisnow has earned it a robust 600,000 subscribers. The latter is a strong indication of the quality and value of the information offered.
Founded in 2014, Connect Media has a news division that has grown rapidly since its start-up. It now produces 11 daily newsletters along with 10 commercial real estate newsletters that are handled by a crack team of professional editors.
Furthermore, Connect Media creates and promoted north of 200 digital events that draw many prominent names in the commercial real estate sector.
The Real Deal
Industry observers call it “the premier real estate news outlet in America.” The Real Deal has an enormous reach, capturing millions of professionals through print, digital and social media outlets. It offers breaking real estate news, market intelligence reports, proprietary rankings, custom research, trends, profiles and a lot more.
The Real Deal has been rated among the 300 most-visited sites in the United States – and is ranked No. 1 among websites that cater to wealthy followers.
This source is a leading platform that connects commercial real estate professionals with other key players. Those who frequent the site include building owners, building managers, commercial lenders, brokers and professional services firms.
Commercial Observer’s offers weekly coverage and real-time updates on its digital platform. It hosts live events and offers a cogent mix of breaking hard news along with in-depth feature stories. Here you will also find exclusive industry columnists and detailed analyses of market trends.
Many commercial real estate owners have had to close down or sell their assets during the Covid-19 coronavirus pandemic. As they undergo a period of recovery, they have to reopen their doors and think of new ways to sell to the public. There are various solutions available to help business and property owners as they regain strength after a pandemic.
Put Safety First
In the final days of a pandemic, a commercial building owner needs to put the safety of customers first. This means promoting a cleaner, more sterilized environment for all managers, employees and visitors.
Put the Customers’ Needs First
Every customer’s needs and interests change during a pandemic. Most people focus on buying the necessities first along with the items they want to enjoy. It is recommended that sellers find out the bestselling products in the markets at the moment and reprioritize the products that they are selling in their stores.
Keep Up to Date With the News
The news informs everyone about the state of the pandemic in the local community and in the greater nation. Most importantly, business owners need to know the status of local infection rates and the guidelines that politicians are recommending. Their greatest chance at recovery lies in staying informed and relevant to today’s issues.
Choose Traditional vs. Digital Methods
During the pandemic, many business owners transitioned to virtual settings. They took on more digital marketing methods to reach out to clients online and over the phone. As the health crisis is ending, more companies are returning to their physical offices and buildings. It’s necessary to know which businesses, workers and services will return to their previous states and which ones will remain virtual.
Every business’s marketing campaign should be improved and resumed as it was before the crisis began. This means learning how to market again but to a changed audience. Every marketing campaign needs improving to meet the newest, latest demands in the market.
The commercial real estate industry has never remained stable under any condition. But during the recovery period of a pandemic, most consumers are eager to start buying again, and that includes buying business property. Business owners have many opportunities to recover and bounce back from this temporary downtime.
The 2020 occurrences transformed the operations of commercial real estate. The pandemic quickened the pace of numerous modifications that were underway. Consequently, tenants and investors had to rethink the best way of running their businesses and utilizing their spaces. However, it is hard to distinguish the changes that will remain and the ones that emerged as an immediate reaction to the pandemic. Investors aiming to allocate their money to commercial real estate should consider the following trends.
Strong Demand for Industrial Property
Industrial real estate will continually have strong interest due to increased E-commerce transactions. CBRE research shows that every $1 billion used in incremental e-commerce produces an extra warehouse space of around 1.25 million. Commercial real estate demand is expected to remain robust considering the 44.5% rise in e-commerce sales from the first quarter of 2020 to the second quarter. The same research reviewed that industrial space absorbed by the end of 2021 will be around 250 million square feet exceeding the historical annual absorption of 211 million square feet.
Adoption Of Omnichannel Sales in Retail Trends
Due to Covid -19 and other changing patterns, the retailers cannot solely depend on storefronts. They must optimize their income-generating ways by using digital devices and platforms. Therefore, retailers need to use both storefronts and digital channels like social media and websites. Subsequently, this leads to considerable investments in digital capacities and increased traditional sales strategy.
Increased Demand for Stock Room
Shifting to digital platforms means more incoming orders from various channels. Therefore, retailers are likely to continue converting their sales floor into mini delivery centers in their stock rooms. Apart from pulling, packing, and shipping orders via digital channels, space will also manage the business’s local pickups.
Rise of Alternate Assets
Private real estate exposure is likely to rise in 2021. Most asset allocators will prefer private real estate because it offers resilience during this imbalanced recovery. Negative yields and high equity valuation from government bonds will potentially push more investors to alternative assets. Serious wealth advisors and wealth managers are likely to engage in private real estate, especially data, industrial, and healthcare centers.
In conclusion, commercial real estate trends in 2021 will drastically change following the ongoing covid-19 pandemic. Some of the changes will outlive the pandemic, while others will vanish when the pandemic ends.
Augmented reality is the latest tech innovation that enables someone in front of a device screen to feel like their physically inhabiting the image they’re running their cursor over. It’s brought new depth and excitement to gaming, but it’s also transforming the way advertisers connect with consumers. While some Industries are deploying it like wildfire to enable potential customers to test-drive the products they sell, some say commercial real estate is lagging and needs to incorporate more AR into its sales strategies.https://plnar.co/blog/the-growth-of-virtual-and-augmented-reality-in-real-estate/
How does it work?
An augmented reality ad isn’t simply a flickering image or video that shows shoppers products. It deploys the same technology used in video games, permitting them to roam imaginary worlds as if you were really inside them. AR is as close as a viewer can get to navigating a space that they’re not really in.
What industries have been successful at using AR to sell their products?
Williams Sonoma, IKEA and Lowe’s have been successful at using AR ads that enable prospective shoppers to browse furniture as well as entirely decorated rooms. Education is using augmented reality to reach students who respond to more dynamic learning activities. Retail is enabling clothes shoppers to check out apparel up close just by swiping a handheld screen. Travelers planning trips can walk through resorts or virtually experience hotel rooms and pool areas.
Where does the commercial real estate market stand regarding such a cutting edge way to reach new buyers?
No one can deny that giving users the ability to digitally interact with properties that interest them, is a winning idea. Buyers who want to save time before setting out with a realtor to visit a property or just look at images of it, can visualize a space using AR to decide if it’s something they’d like to tour further https://plnar.co/blog/the-growth-of-virtual-and-augmented-reality-in-real-estate/ The AR tour they take, will satisfy their curiosity as much as a physical one.. Those who intend to renovate to great extents, can use AR to forecast how a space they’re considering purchasing will look with the changes they anticipate before they even make them. Many predict that open houses will become obsolete once real estate fully incorporates AR into its paradigm, but commercial realtors are not using AR yet as much as other industries. Some say commercial realtors still need to adjust.
The commercial real estate industry is never always straightforward. Before working with developers, clients must know what they specialize in and how much expertise they have in their fields. There are many crucial facts to know about commercial real estate development.
The Process Could Take Years
The process from conceiving the idea to finishing the construction could take years. The commercial real estate industry is unpredictable. It takes two to three years for some development plans to reach the first step, which is to purchase the right amount of land. Some plans become legal cases that get tangled up in courts for years.
In other cases, it takes years to finish constructing the building. This delay may be the result of budget deficits, inclement weather, manmade or natural disasters, shortage of materials or workers, etc. Overall, professional real estate developers are hired to handle a project from start to finish.
Different Developers Have Different Duties
The types of real estate properties determine the types of developers’ jobs and tasks that exist. Commercial condo developers are tasked with selling individual condos within a building. Developers of apartment complexes focus on leasing apartments. Other developers focus on constructing office buildings, school campuses or industrial facilities.
Commercial real estate developers have various specializations. Some specialties are determined by the type of building, such as residential buildings, commercial buildings or buildings for lease. Some developers specialize in constructing energy-efficient buildings. Others are knowledgeable in purchase and building on raw land while others understand finance and the steps to obtain funding for projects.
Site Selection is the Most Crucial Step
Many developers agree that the most important step is selecting the site and buying the right amount of land. The success of any business depends on its geographic location and proximity to customers. Similarly, a residential building is effective only when its homes or apartments are located in a safe, comfortable area.
Commercial real estate development includes good ideation, planning, designing and manufacturing. Some facts are obvious, such as the importance of choosing the perfect location. Other facts take some research to learn more about. Not every project can be completed on time because legal challenges may arise. Clients who are planning to work with developers need a good overview of what they’re facing.