Homeowners often buy and sell their property. The most important aspect of a house listing is to be seen by as many people as possible to increase a sale’s chances. Despite a general market saturation in the housing sector, it is possible to achieve a higher listing and to reach a wider audience with a few tips and tricks as outlined below.
Invest in SEO Marketing
Search Engine Optimization is a tool that, when used properly, gives homeowners a competitive edge when it comes to online searches increasing home showings. The house listing is prioritized through specific keyword searches. It is advisable to have several long keyword phrases that include the general scenery where the house is located.
Make use of a Lockbox.
A lockbox is becoming one of the avenues that are giving homeowners a competitive edge. It allows the agent to show the house to house hunting individuals even when you are not home. It should ideally be located close to the house so that the agent can have easy access to it while you are away.
Host an Open House Event
One way to pull in the masses to a house showing is to host an open house event. Employing channels such as social media, the local newspaper, and website listings will attract many interested buyers locally. During the event, it is crucial to keep the guests entertained by serving snacks, having brightly lit balloons and banners, and having a magician or clown entertain them.
Offer Time-bound Deals
Proposing a good deal that runs out in a limited time is another way to get people looking into the property. Scarcity induces demand. Since everybody wants a good deal, they will be more motivated to purchase soon if the offer is only on for a limited time.
Any homeowner’s goal is to make the most amount of money they can from selling the property. However, sometimes pricing it at the higher points doesn’t work in favor of the home seller. Having a competitively priced house allows buyers to get it at the listing type’s estimated market value.
A combination of the above tips gives a home seller a competitive advantage, and the client handling the sale of the house can have a much smoother time as they coordinate the sale on behalf of the homeowner.
In 2020, the housing market experienced record sales due to extremely low mortgage rates and the new flexibility that comes with working from home. In addition, home prices have remained competitive as demand continues to increase. But what will the housing market look like in 2021? Take a look at what experts predict the trends will be this year.
The number of homes on the market has been pretty low. It has been relatively easy for sellers to sell their homes but not as easy for buyers to purchase. Supply and demand will likely continue and increase home prices by quite a bit during the first half of 2021. But during the second half of the year, economic headwinds may start to cause prices to decrease slightly and the number of homes on the market to increase.
Rising Home Prices
Given the pressure to buy quickly because of low inventory, home prices should continue to increase, and there won’t be much room or time for negotiation. While this is great for sellers who stand to make a substantial profit on their home, it’s not the best news for buyers. If you’re looking to purchase a home in 2021, you must go into the process knowing what your max budget is. You need to be ready to walk away from home despite pressure to act quickly and spend more than you can afford.
Incredibly Low Interest Rates
Mortgage interest rates dropped to an all-time low in 2020, and this trend is expected to continue into 2021. Many economists expect interest rates to hover around 3 percent in 2021, increasing compared to 2020 rates but still incredibly low. Low interest rates are good news for both buyers and sellers because they help reduce overall mortgage costs and make buyers more motivated.
More Online Services
More virtual tools, such as online selling and buying, virtual real estate agents, online closings, and more have become quite favorable during the COVID-19 pandemic. As the virus continues to surge, these are expected to continue to be prominent in 2021 as well.
Buying and selling a home can be a stressful task. While the real estate market has faced many unprecedented challenges recently, there are some significant benefits to buying and selling homes right now. These positive trends are expected to continue into 2021, so be sure to consult with a real estate agent as soon as possible if you’re considering listing or purchasing a home this year.
As a real estate agent, finding the right home for your client isn’t always easy. To find a home that interests a buyer, make sure that you know the buyer’s interest, which is a step in the right direction. To do this, you can ask the client what features they want in their home, and this way, you’ll be able to find the right home for them. Below are some of the trends that attract home buyers;
Many home buyers are always interested in a home with an outdoor space where they can get out of the house and relax without leaving home. In other cases, buyers want a blending indoor and outdoor living space where the living room is extended to the backyard. Outdoor spaces are important to buyers because, in summer, this space is perfect for dinners and barbecues or holding large gatherings.
Location is another critical feature that buyers consider while buying a home. A home that is located in a secure neighborhood is one of the homes that interest buyers. Also, many are usually interested in homes that have easy access to main roads. Locations like these can
be very pricy, so it always necessary to go with your client’s budget.
The kitchen is usually considered the heart of a home. Homes with large kitchen areas, especially open floor kitchens, seem to sell faster. They sell faster because an open floor kitchen allows easy transition between rooms.
Many people have jobs which allow them to work from home. A home office is a feature that such types of buyers look for when purchasing a home. A home office with a door is essential because it helps one concentrate on their work without destructions. The room’s color choice should be considered because some colors do not provide a conducive environment to work.
Nowadays, home buyers are interested in homes that are energy efficient. Such homes are the ones that have hardwood floors, double panned windows, and energy saving lightbulbs. Homes that are energy efficient help to limit utility bills and also benefit the environment
The Number of Bathrooms
Homebuyers are often interested in homes with at least two bathrooms. As an agent, try looking for new homes for your client because most of them have this feature. A home with two bathrooms or more will tend to sell faster than that with only one bathroom because they help save time because you don’t wait around to wait for someone to finish using the bathroom. You could use the other one.
Every home buyer wants a home that has the features mentioned above. To find a home that ticks all these boxes, real estate agents should consider modern homes at affordable prices.
Staging your home can help your home sell faster and for more money. When it comes to selling a home, it is all about appearance. This is what staging is about, making your home appear perfect for home buyers. You will want to stage your home before taking any photos for the listing.
The first thing you’ll want to do is to get rid of the clutter. A cluttered home looks smaller, and you want it to appear bigger. Box up all knick-knacks, out-of-season clothing, and personal items and store them. Don’t store them in closets. Potential home buyers will look in the closets, and you want the closets to look big.
The next step to staging your home is cleaning. Not just a normal spring cleaning, but a thorough deep cleaning from the floors to the ceiling. If possible, hire a cleaning crew to clean your home.
Stage the Living Room
According to a 2017 National Association of Realtors survey, 55% of the agents believe that the living room is the most important room to stage. Next are the master bedroom and the kitchen.
You can store your old furniture and rent new furniture for the living room. If this sounds like a lot of money, it could be worth it. Staging your home can add 1-5% to the offer price.
Make it Bright
You want your home to be bright. Before a showing, open up the curtains and blinds. If your lampshades are old and dull, or the fixtures are outdated, consider replacing them.
Even dusty light bulbs can limit the amount of light. Install new LED bulbs and play with different color temperatures that range from soft to daylight. Check the Kelvin ratings to choose the perfect lighting for your home.
Stage the Outdoors
Curb appeal is important since it will be the first thing home buyers will see. Staging the outside of your home should include:
- Mow the lawn
- Trim the shrubs
- Power wash your home, sidewalks, and driveway
- Clean the windows
- Plant flowers
- Add some potted plants on the front porch and have a welcome mat
- Add some outdoor furniture to the front porch
- Make sure the house number is easy to read
There can be little doubt that the purchase of a new home can be one of the most meaningful and exciting events in a person’s life. But there are certainly several steps that most potential homeowners will need to take before signing off on a big mortgage. Here are just four important considerations to make before purchasing a new house and why buyers must always beware in the housing market.
- Where is the House Located?
In the current housing market, there can be little doubt that a house’s potential value over time will be in large part determined by its location. To illustrate this fact, simply consider that a vacant lot in Palo Alto, California recently went on the market for $9 million. Indeed, the going wisdom in real estate circles for decades has been that the least impressive house in a good neighborhood is better than the most impressive house in a bad neighborhood.
- Foundation Damage
If there is visible damage to a house’s construction, potential buyers may want to give a home purchase a miss. For example, cracked concrete or uneven and lopsided floors can both be signs that a house has suffered serious foundational damage over the course of its history.
Moreover, fixing these issues can be a major post-purchase investment that can add tens-of-thousands of dollars to a home’s “real” cost. If you don’t want to add to the already-sizable budget constraint of taking out a mortgage, in other words, it is important to be certain that there won’t be hidden repair costs to deal with once you’ve bought a new home.
- Water Damage
In addition to foundational damage, it is very important for potential buyers to determine whether a house has sustained significant water damage. Issues related to water damage can severely affect both future repair costs on a home and the well-being of the house’s structure itself. To put it mildly, no one wants to be forced to move out of a house that they’ve just purchased! Before you finish your first inspection on a house, be sure to examine ceilings and floors for permanent stains or other signs of flooding.
- Mold Issues
When given the chance to examine a house, potential buyers should definitely be on the lookout for issues related to the growth of mold. Red or black spots around sinks, toilets, tubs, or tiling can be signs that a house is suffering from serious mold issues; indeed, dealing with these problems can be expensive and time-consuming. More importantly, issues related to mold can also affect the health of you and your family.
While it may be tempting to sign off on a house that seems like a dream home, savvy homebuyers should always take a critical approach to invest in real estate. Adding huge repair costs to a mortgage can often strain a person’s financial resources to the limit. Certainly, that’s no way to start a new chapter in your life.