It’s a great time to be an agent in the real estate industry. Multiple markets across the country are experiencing strong growth. The average number of houses on the market is decreasing, and list prices are rising. Despite the uncertainty surrounding the stock market, the residential real estate sector is still resilient. Even if you’re a top producer in your region, there are still areas that you can improve and people who can help you reach your goals and improve your marketing efforts. To take your real estate practice to the next level, here are the top 5 TED talks to improve your expertise in real estate.
“Never Split The Difference” by Chris Voss
In real estate, an agent is likely aware that every aspect of a deal is negotiable. Some of these include the price you can expect to receive, the length of time a seller has to sell their property, and the commission split. In this video, Chris Voss, a former FBI negotiator, discusses the various techniques that the agency uses to help its agents successfully negotiate. He also notes that one’s last impression between parties can significantly influence the outcome of a deal and leave a lasting impression of you. Although negotiation skills are commonly beneficial for other business people, they are very important for real estate agents as the profession is predicated on being a negotiator. This is because acting as a mediator is a requirement in order to get the best possible deal for their clients.
“Grit: The Power of Passion and Perseverance” by Angela Lee Duckworth
Without the necessary grit, you’re going to have a hard time making it in the real estate industry. Even if you have the necessary sales skills, you’re going to receive more no’s than yesses during your first few years. In her video, Angela Lee Duckworth, a former corporate consultant who left her job to pursue her passion for teaching math in New York City, talks about the importance of persistence and how it can help agents succeed in their endeavors.
“The Four-Letter Code to Selling Anything” by Derek Thompson
The ability to sell is critical to your success in the real estate industry. Besides selling properties, it’s also important that you can effectively communicate with buyers and sell yourself. This process involves understanding the pain points of each individual and how to approach those issues to connect with the client. Derek Thompson, an editor at The Atlantic, will help you sell anything that you can think of.
“The Skill of Self Confidence” by Dr. Ivan Joseph
On the surface, real estate agents have different backgrounds, educational attainments, and interests. However, when it comes to being successful in the industry, the best agents are known to have a passion for their work and exude self-confidence. As the athletic director of the Varsity Soccer team at Toronto’s Ryerson University, Dr. Joseph often gets asked what skills he’s looking for in his recruits. In his talk, he discusses the importance of self-confidence and how it can help people succeed in their lives.
“How to Spot a Liar” by Pamela Meyer
As a real estate agent, you’re likely to run into unethical and dishonest people. We are lied to anywhere from 10 to 100 times a day. In her book, “Liespotting,” Pamela Meyer talks about the various ways people are trained to spot deception. She argues that honesty is a valuable trait that people should work to protect. It’s important to note that plenty of people will try to bend the truth in order to get the best possible deal for their clients. If you’re not able to spot the signs of an unethical or dishonest agent, you could end up losing money and putting your reputation at risk. In her talk, Pamela Meyer discusses the various ways that real estate agents can protect themselves from being exposed to a potential fraudster.