Certain times of the year are more ideal for selling homes than others, and real estate agents may experience slower business in the off-season as a result. Agents who want to avoid off-season slumps can try certain tactics to keep their businesses going and maintain a strong clientele during times when people often aren’t as interested in buying or selling homes.

Increase a Property’s Curb Appeal

Much of the winter season is considered to be off-season in many real estate markets, and agents who want to attract more buyers should try to make each property that they list look as appealing as possible. Removing the snow, downed tree branches, and other debris that’s often prevalent in the winter from properties so that each home looks great in photographs can help draw in more buyers.

Minimize Holiday Decorations

The Christmas season is often one of the slowest times of year for selling homes. Homes for sale that are heavily adorned in holiday decorations may look tacky and less attractive in photographs and can detract potential buyers. Homes for sale that are open for prospective buyers to tour should also have minimal holiday decorations to give these abodes more year-round appeal.

Optimize Social Media

Real estate agents can use social media to their advantage in the off-season if they know how to get the algorithm to favor their social media accounts. One of the best ways to do this is by interacting more with potential clients through social media. Real estate agents can also like and share relevant content more on social media and use trending hashtags in many of their posts to maximize the algorithm. 

Work with Other Agents

Selling homes in the off-season can be easier if real estate agents are willing to work with other agents. Agents can try co-listing properties and splitting the commissions to try to generate faster sales. Bonuses and other incentives can also be offered to other real estate agents who are willing to work together to try to sell properties in the off-season.

Real estate agents shouldn’t have to suffer major financial setbacks in an off-season. By finding clever ways to keep business going during these slower times of the year, agents can continue to generate substantial profits while helping more clients.