The thought of a virtual open house for an investment property might seem strange or daunting to some. Why would a potential buyer watch a virtual open house when they can just visit the house in person? In fact, many modern buyers prefer watching a virtual open house through Facebook or YouTube. It allows them to view the property without ever leaving the house–and if it’s a live video, they can ask the realtor questions along the way. And for realtors, they have the advantage of showing a property to dozens or even hundreds of clients at once without dealing with a large crowd.
Which is Better: A Live Feed or a Recorded Video?
Outfront points out that there are two types of virtual open houses: the live feed where viewers can watch the open house as it’s happening, and the recorded video where the realtor uploads a pre-taped video. Both options have their own set of advantages. With a live feed, potential buyers can ask the realtor questions as they walk through the house. A live video also creates a sense of excitement about the property. When people watch a live video, they feel like they’re actually tuning into an event, like a concert or a sports program.
A pre-taped video loses the excitement factor, but it gives the seller the chance to put together a professionally edited video that makes the property look as appealing as possible. It’s also a good option for sellers who aren’t comfortable talking to people in front of a live camera feed.
How Does a Seller Generate Leads Through Virtual Tours?
With traditional in-home tours, it’s easy to collect contact information and follow up with potential buyers. A virtual open house has no sign-up sheet, so it can be difficult for sellers to get potential leads. Reminder Media recommends ending the tour with a call to action, asking potential clients to submit their contact information. A seller could also set up an online form on their website, making it easy for buyers to get in touch with them. Once they get that information, the seller can send an email with all the details about the property and answer any questions they received.