We all remember scanning the newspaper when we were kids and seeing local real estate agents advertising alongside family-owned restaurants and used car dealerships. At the top of these old ads, you probably remember seeing a head-shot of a smiling real estate agent, inviting you to look at the homes they were listing. Below this picture, there’d be small thumb-sized photos of ranches, bungalows, and mansions with pricing information and listing details printed out in minuscule font under each picture.
You probably didn’t think about it then – because who knew any better at the time – but what an impersonal and ineffective way to sell homes! Would you feel comfortable finding a good home for yourself if all you had was that small picture and those limited details to go on?
It’s no surprise, then, that social media platforms and home buying websites have transformed the real estate industry over the past few years.
Real estate agents who are interested in building a customer base with millennial home buyers have begun utilizing YouTube and Instagram to appeal to young families and upwardly mobile professionals.
For example, innovative real estate agents have begun posting entire photo albums of glamorous hi-res photos of the various homes they have available on their personally branded Instagram account. These real estate agents use things like hashtags to target Instagram users who want to move to a particular neighborhood.
Another huge benefit of using a social media network like Instagram to advertise homes is that people from all over the world are using Instagram. It’s never been easier to sell to buyers outside of a real estate agent’s particular area.
YouTube has also become a hotspot for real estate agents looking to add another visual dimension to their listings. The agents who are most effectively using YouTube are doing virtual house tours where they walk through a home with a video camera and a tripod. A video works well because it shows off the size of rooms and bathrooms much more effectively than traditional photographs do.
Another intriguing way that sellers are showing off homes to buyers is that they are using hand-held drones to take aerial footage of how a property looks from above. These aerial videos are so much more captivating than the thumbnail photos real estate agents used to rely on to make a purchase.
Attempting to dominate the ever-evolving nature of real estate, single-handedly, is as illogical as it is unnecessary. With the passel of agents, forums, and news outlets who’ve flocked to the Internet to impart their wisdom, staying ahead of the real estate trend is a breeze. Among the most beneficial online real estate resources include:
Real Estate Marketing Machine
Spearheaded by Chief Marketing Officer, Lisa Klinkhammer, Real Estate Marketing Machine underscores the importance of fusing agent expertise with marketing knowledge. The underlying purpose of their content is to delve into the intricacies of marketing, allowing agents to hone their skills and “grow their business in a digital age.”
Focused on tackling the vast complexities of technology, GeekEstate Blog illustrates how to make modern-day advancements a friend, not foe. No doubt a nod to their astute knowledge in machinery, the “geeks” who run this blog are well-versed in evolving technology trends.
This all-encompassing forum touches on relevant real estate events. Delivering “accurate, innovative, and timely information about the business,” Inman has universal appeal. From up-and-coming technology articles to proactive stances on foreboding topics, Inman covers all things real estate.
Primarily inspired by real-life stories, Redfin is committed to providing subjects of topical interest. Using real estate professionals to validate their findings, Redfin unveils examples of real estate in its purest form.
Designed to combat the stagnancy associated with outdated education, McKissock offers a raft of educational resources. From helpful tips to legitimate how-to’s, McKissock provides a viable outlet for agents who are looking to polish their real estate knowledge.
Allowing readers to express their varying standpoints, Housing Wire takes real estate market trends and feeds them to the public. While “open commentary” is their shtick, Housing Wire volunteers their advice on pressing matters as well.
Real Estate Tomato
The blog that inspires blog, Real Estate Tomato is a platform that promotes the use of real estate blogs. Their articles broach blog ideas and strategies, fostering blog startups from infancy to execution. Well-versed in the blog realm themselves, Real Estate Tomato’s advice is nothing short of authentic.
Miller Samuel Inc.
Incorporating a unique facet to their forum, Miller Samuel Inc’s inclusion of podcasts give them an undeniable edge. Offering auditory learning and fresh perspectives, author Jonathan Miller provides a blog second to none.