We all remember scanning the newspaper when we were kids and seeing local real estate agents advertising alongside family-owned restaurants and used car dealerships. At the top of these old ads, you probably remember seeing a head-shot of a smiling real estate agent, inviting you to look at the homes they were listing. Below this picture, there’d be small thumb-sized photos of ranches, bungalows, and mansions with pricing information and listing details printed out in minuscule font under each picture.
You probably didn’t think about it then – because who knew any better at the time – but what an impersonal and ineffective way to sell homes! Would you feel comfortable finding a good home for yourself if all you had was that small picture and those limited details to go on?
It’s no surprise, then, that social media platforms and home buying websites have transformed the real estate industry over the past few years.
Real estate agents who are interested in building a customer base with millennial home buyers have begun utilizing YouTube and Instagram to appeal to young families and upwardly mobile professionals.
For example, innovative real estate agents have begun posting entire photo albums of glamorous hi-res photos of the various homes they have available on their personally branded Instagram account. These real estate agents use things like hashtags to target Instagram users who want to move to a particular neighborhood.
Another huge benefit of using a social media network like Instagram to advertise homes is that people from all over the world are using Instagram. It’s never been easier to sell to buyers outside of a real estate agent’s particular area.
YouTube has also become a hotspot for real estate agents looking to add another visual dimension to their listings. The agents who are most effectively using YouTube are doing virtual house tours where they walk through a home with a video camera and a tripod. A video works well because it shows off the size of rooms and bathrooms much more effectively than traditional photographs do.
Another intriguing way that sellers are showing off homes to buyers is that they are using hand-held drones to take aerial footage of how a property looks from above. These aerial videos are so much more captivating than the thumbnail photos real estate agents used to rely on to make a purchase.
In an effort to separate themselves from the pack, businesses owners and entrepreneurs alike have turned to social media platforms to give their products and services an edge. Some companies create short viral video campaigns for YouTube, live stream their latest product launch on Facebook, or produce compelling photographs for their audience on Instagram.
One social media platform that’s sometimes overlooked by people in the business world is LinkedIn. While some entrepreneurs believe that LinkedIn is just a network for resume posting, the platform actually offers a wide range of tools for business people looking to grow their company.
To learn more about the ways that LinkedIn is a vital tool for entrepreneurs and businesses, read on below!
LinkedIn is Great for Professional Networking
While social media platforms like Facebook, Twitter, and Instagram focus on the social aspect of networking, it can be difficult to make serious inroads on these networks if you’re interested in growing your network on a more professional basis.
LinkedIn, on the other hand, makes growing your professional social network easy by allowing users to search for like-minded professionals in their particular area of expertise. LinkedIn allows users to build relationships with people on both a local level, as well as on national and international levels, too, making the social network unique in its ability to help entrepreneurs quickly find other business savants who are revolutionizing the business landscape in their cities.
LinkedIn has message boards and groups that further allow people to identify who they might want to connect with to grow their business venture. This feature can be an extremely invaluable tool for entrepreneurs who want to expand their product or service into new areas.
Using LinkedIn as a Tool for Product Launches
One innovative way that business owners are using LinkedIn as a vital tool to grow their companies is by creating product-specific LinkedIn pages. That’s right — not only is LinkedIn an excellent option for those posting up your resume, but the platform is also great if you want to showcase the benefits of a product you’ve recently launched.
On LinkedIn, entrepreneurs can create a page for their product or service that is similar to the resume-style profile pages the platform offers. These product pages are a great way to quickly highlight what makes your new product great.
LinkedIn is such an effective tool from a marketing standpoint that a new study indicates that 81% of business-to-business companies are using LinkedIn to advertise their product launches.