The real estate business is one of the most lucrative fields today. From renting to leasing or buying properties, the world is growing at a swift pace. Real estate marketing is, therefore, very crucial for any agent or investor in the industry. You should invest in both online and offline marketing to ensure no market is left out. In this article, you will find some of the creative ways to market your real estate business.
Create a Professional website
You mustn’t create just any website, but a professional one, especially if your focus is on moving property. Ensure that your website is appealing and accessible. The quality of content on the website should encourage visitors to want to see more. Avoid stuffing it with too many ads, and nobody wants that. You can as well include listings on your site and make sure to keep them updated.
Get Social Media Marketing
Make use of all social media platforms such as Instagram, Twitter, and Facebook. Research from the National Association of Realtors (NAR) shows that 92% of real estate customers first use online platforms before consulting an actual agent. So make sure your social media pages are active and highlighting what you are offering. You can even engage social media influencers to help with marketing.
Engage Local Television and Radio Stations
With this, you are sure it will reach the target audience, but make sure you do it right. If you choose to advertise through television, make sure it is one with a large viewership of your target audience. Use appealing and quality images to show your clients what you have. If it is through the radio, give precise details of your location and properties. Do not forget to leave contacts in both.
Start a Blog on Matters Real Estate
If you are a real estate agent or investor and still do not have a blog on the topic, you miss out. It would be best to start a blog to give more details about your services and engage with your potential clients. It is a great way to interact with people and know what they need. From the blog, you can link your website where potential clients can find you.
Customers play a significant role in the real estate business. Realtors are more likely to enjoy success if their clients are happy and satisfied with their services. As a result, happy customers will recommend their friends, relatives, or co-workers about a real estate agent. There is a lot of competition in the real estate industry. Unsatisfied customers will have to look for similar services from other agents. It is why realtors need to adopt CRM. It helps them attract and retain customers.
Understanding CRM in Real Estate
Thanks to technology, real estate agents can use CRM tools to interact and create meaningful relationships with clients. Moreover, they can manage the business from a single platform anytime and anywhere. Here is why CRM is vital in the real estate industry.
In most cases, CRM tools help realtors track and manage leads. Whether the realtor turns the lead into a client will depend on how quickly an agent responds to the lead. Additionally, existing clients expect real estate agents to respond promptly to their feedback, queries, and complaints. If a client is asking for price estimates, the agent who responds quickly has a better chance of being hired.
CRM tools allow agents to communicate and respond to their clients’ concerns quickly and from anywhere. Moreover, the software will track and record all interactions to help develop effective marketing campaigns.
In the real estate business, relationships between the agents and clients shouldn’t end. It is because previous clients can tell other people about the services. Moreover, they can contact the agent when they need to purchase property in the future.
Realtors should send emails or automated messages to clients during holidays, birthdays, or anniversaries to ensure long-lasting relationships. The timing should be right. Otherwise, they are unlikely to read the email.
Managing Marketing Campaigns
Customer relationship management (CMA) helps realtors track and manage marketing campaigns to identify their business’s most effective campaign.
Easier Decision Making
Sometimes, it can be hard to determine in which client you should invest. Also, real estate agents can spend a lot of time on deals that won’t yield an acceptable profit. CRM analytics helps realtors identify better clients and sales.
From the above, it is evident how CRM software impacts the real estate industry. It allows realtors to maximize their time and also improves productivity and communications.
An essential skill in making a house flipping profit in the real estate business is knowing how to value a house properly. For individuals who are in the industry to make profits from low purchases. Here are ways to determine worthy homes to flip.
Average Value Determination: The house post-rehab value is determined by considering the cost of the houses in the general vicinity and the price of recently sold homes similar to the post-rehab vision. The final worth after repairs is the value you use for determining the worth of the house.
Standard cosmetic rehab: A general rule to estimate repair costs is $20 for every square foot. Based on this assumption, adjustments can be made upwards or downwards depending on the individual house’s specifications. This value will help determine whether to select the house for flipping.
Transactional expenses: Purchase closing costs are usually paid by the seller and account for 0.5 percent of the purchase price. The selling closing costs range between 1-6 percent, with an additional 1 percent as attorney fees. Holding costs such as property taxes, insurance, utilities, and maintenance costs should also be considered.
Offer price-setting- There are formulas to determine what offer price will be stated. One way is to get 70 percent of the average repair value deducting the repair costs. Another way is to subtract the repair costs, closing and holding expenses, and desired profit from the ARV to get the right offer price.
Geographical setting: Proximity to facilities such as shopping malls, transportation services, and school increases the property’s value while highways and airports decrease it. Different locales may have various school taxes, municipal and private trash collection companies with different days.
Physical attributes: As much as the seller wants the house to stand out, it shouldn’t be so significantly marked up in features that it overshadows the neighboring houses. It will only lead to a scenario where it will be too costly for that neighborhood. The most successful house flips are those that have the most work. However, if structural issues are suspected, it would be wiser to buy a house in better condition.
Lenders- Rehab lenders give between 65-70 percent of the ARV. This factor is because an investment is made with the anticipation of making money in the end. If the lender advises otherwise, then there will not be enough equity for the investing party to make money in the end.
For many people, real estate can provide financial freedom for a lifetime. Owning property is a wise investment, but not everyone has the money needed to make this a reality. Student debt, a mortgage of your own and a vehicle loan is enough to prevent you from getting started. If you’re looking to save up some money quickly to take care of the 20 percent down payment, let’s take a look at some methods you can use.
Think About How Much You Can Save Monthly
You’ll need to assess where your money is currently going. You can use a budgeting app to see where there are areas that can be improved upon. You may be able to reduce your monthly spending by eating out less, choosing a different cell plan, or budgeting on groceries. Fifty percent of your take-home pay should go towards your necessities. Another thirty percent goes towards non-necessities but things that you want. The last twenty percent should be for savings. A lot of people choose not to keep a paper trail of what they’re spending. It’s ideal to hold yourself accountable with your spending.
Figure Out Your Budget
You should determine what type of property you can actually invest in. You will need to run some numbers that reflect the property you’re buying, attorney fees, closing costs and your repair budget for once you’ve closed. You can tweak these numbers to make your investment dream a reality. You might have to buy something a little smaller than what you originally set out for, or you can wait a little longer to get something closer to what you want.
It’s important to keep in mind that you’ll have to come up with twenty percent of the property price as a down payment. This is because investment properties don’t carry mortgage insurance typically. The more you put down, the lower your payments are going to be. You can also look into using a home equity line of credit on your own home to use towards a down payment. You’ll need to be strategic with your planning, but there’s plenty of ways to quickly save for an investment property.
When one has a low credit score or does not have enough money to pay for a downpayment, banks will not be willing to lend money. For an individual in real estate looking for finances, there is a need for creativity in such a broke situation. Luckily, there are these modes of financing property.
Private money refers to a loan a person can get from a family member, co-worker, friend, neighbor, or anyone else they have a relationship. The relationship between these two parties is built on trust, and as such, a person seeking funding will have an easier time negotiating flexible terms. As good as it is, the agreement should be finalized carefully to avoid nasty consequences should the business fail.
This mode is a strategy used to seek funding from public forums. An investor creates an account in such platforms and appeals to the public to fund their businesses. Some sites for real estate include Feather the Nest and Hatch My House.
Also called seller financing, this is an arrangement made between the seller and buyer, whereas the seller gives a loan to a buyer who can’t afford one from the bank. The buyer then pays the loan with interest agreed upon over the agreed time.
This option allows buyers to apply for a new home loan for more than they owe on another property they own. They thus refinance their mortgage, and at the same time, get extra money to finance a new property.
Home equity loan
This loan applies when an individual has another property they can use as collateral. Many lenders offer as much as 90% of the property’s value, and the money can finance another property.
Conventional fixed-rate Loans
When a person is looking to finance a property in good condition, they can apply for a loan in which the said property is used as collateral for the loan. It usually comes with lower monthly payments, higher down payment, and a fixed interest rate.
This is a loan offered to an individual from a private entity to invest in real estate. They are short term loans with a high-interest rate. The lender does not conform to stringent measures such as income or credit scores. It is, however, a risky move if one is not sure of the property’s success.