Customers play a significant role in the real estate business. Realtors are more likely to enjoy success if their clients are happy and satisfied with their services. As a result, happy customers will recommend their friends, relatives, or co-workers about a real estate agent. There is a lot of competition in the real estate industry. Unsatisfied customers will have to look for similar services from other agents. It is why realtors need to adopt CRM. It helps them attract and retain customers.
Understanding CRM in Real Estate
Thanks to technology, real estate agents can use CRM tools to interact and create meaningful relationships with clients. Moreover, they can manage the business from a single platform anytime and anywhere. Here is why CRM is vital in the real estate industry.
In most cases, CRM tools help realtors track and manage leads. Whether the realtor turns the lead into a client will depend on how quickly an agent responds to the lead. Additionally, existing clients expect real estate agents to respond promptly to their feedback, queries, and complaints. If a client is asking for price estimates, the agent who responds quickly has a better chance of being hired.
CRM tools allow agents to communicate and respond to their clients’ concerns quickly and from anywhere. Moreover, the software will track and record all interactions to help develop effective marketing campaigns.
In the real estate business, relationships between the agents and clients shouldn’t end. It is because previous clients can tell other people about the services. Moreover, they can contact the agent when they need to purchase property in the future.
Realtors should send emails or automated messages to clients during holidays, birthdays, or anniversaries to ensure long-lasting relationships. The timing should be right. Otherwise, they are unlikely to read the email.
Managing Marketing Campaigns
Customer relationship management (CMA) helps realtors track and manage marketing campaigns to identify their business’s most effective campaign.
Easier Decision Making
Sometimes, it can be hard to determine in which client you should invest. Also, real estate agents can spend a lot of time on deals that won’t yield an acceptable profit. CRM analytics helps realtors identify better clients and sales.
From the above, it is evident how CRM software impacts the real estate industry. It allows realtors to maximize their time and also improves productivity and communications.
How do you know if a house is a smart investment or a good property to flip? You may be looking to acquire properties for your portfolio. The problem is it can be a struggle to identify good deals quickly. Read on to learn how the 70% rule will help you.
The 70% Rule is a Simple Rule of Thumb.
Investors and flippers should use the 70% rule to determine whether to buy a property. The rule states that you should only pay 70% of the after repair value of a home.
An example would be a $175,000 home that needs $10,000 in repairs. After repair, it would be worth roughly $200,000. A flipper or investor should only pay 70% of that. The total they should pay is $140,000 for the home.
This protects them from overestimating the value of the home. It also protects against downturns in the market.
Speculating that a property will increase in value can be very dangerous. Seasoned investors prefer to make money when they buy to minimize their risks. This also protects them in case they missed something.
Other Factors To Consider For the 70% Rule.
You should also consider a few other factors. Settlement costs, financing costs, and carrying costs take a large chunk out of the deal too.
Closing costs on a $200,000 property could easily be 2 to 5% of the property. This means it would be up to $10,000. Financing costs would likely be around $5,000.
You should subtract $15,000 from your offer price to account for these factors. Some sellers may not discount the whole amount. It is better to get some of these off the cost to protect your margins.
Exceptions to the 70% Rule
The 70% Rule is a simple rule of thumb for finding rentals and flips. It is only a starting point. There are other circumstances where you might want to ignore it.
One of these cases will be if you’re holding the property long-term. Then, you would not spend as much on renovations.
You would be more concerned about the cash flow. Getting a good deal would still be necessary. A better price will still allow you to get lower monthly payments. Lower payments will help you with cash flow.
Take the time to determine your situation and goals. Are you looking to get quick cash? Other times you’ll be looking for steady returns over the long-term.
The 70% rule is a good rule of thumb. You should always be cautious with your repair and closing costs. It is a good starting place to protect your profits.
Making the final decision to sell your investment property isn’t easy. You must make certain you are selling at the right time. This will help put you in a position to maximize your profits at the closing table.
Should You Sell Your Investment Property?
There are many schools of thought when it comes to choosing the right time to sell an investment property. Some real estate experts believe that holding onto investment property for a long period is a sound strategy. However, this approach may not be ideal for your situation.
Here are some situations that may indicate it’s time for you to sell:
- You’re ready to retire – Selling your investment property can free up money for your retirement. Please keep in mind that selling an investment property after retiring could have a huge impact on your pension.
- You’re interested in investing in another market – You may want to consider selling if you find a property in another neighborhood.
- A major change in your life – A big change in your life may force you to think about owning an investment property. The following reasons force many people to sell their investment property: the birth of a new family member, being laid off from the job, death in the family, and sudden illness.
- The neighborhood is changing – If the market value of the homes in the area has increased, it may be time for you to cash in. However, you may want to think about selling if the market value of the homes in the area has gone down.
How to Sell Your Investment Property the Right Way
So, you’ve decided to sell it. Dozens of real estate selling systems have emerged over the years. However, we must point out that many of them are complicated.
Here are some simple steps that can help you sell your investment property with ease:
- Hire an experienced Realtor – It will cost you 6% of the selling price, but a Realtor’s services should not be undervalued. They play an integral role in the selling process. For example, they know how to market your investment property, and find a qualified buyer within a reasonable amount of time.
- Listen to your Realtor – You need to take heed to their advice. If you don’t, you may not get to the closing table.
- Make upgrades to the property – There’s an old saying in life, “It’s the little things that count.” This adage holds its weight in real estate investing. Making upgrades to your property will make it more appealing to prospective buyers. This will improve your chances of getting a buyer.
- Sell at the right price – Pricing your property properly will have a positive impact on the selling process. If your property is listed slightly below its market value, there will be more demand for your house.
- Exercise patience – It may take several months for someone to step up to the plate, and buy your property. However, exercising patience will help you make it through the selling process.
- Don’t be afraid to say no – Knowing the true market value of your home will help you avoid low-ball offers. The right buyer will eventually come along.
Selling is an investment property is a big decision. If you’re ready to cash in, there’s no reason for you to reinvent the wheel. The tips listed above can help you sell your property like an experienced real estate professional.
The real estate business is one of the most profitable investments that an individual can choose to undertake. The two options available when investing in real estate is either a resale or new construction. A resale describes a house built sometime back and had a tenant, or the owner was living in it. On the other hand, new construction represents a house where the current buyer is the first occupant.
A resale is purchased directly from the owner, while the new construction is from the individual who developed it. Compared to a resale purchase, investing in a new construction comes with several benefits, as listed below.
Investing in new construction, especially during the early phases attracts great discounts than waiting for complete construction. The real estate builders and owners easily offer these discounts as it helps them in financing the unfinished construction and gives them leverage during the development.
One of the main advantages of investing in the new construction is the low deposits that the builder needs to seal an agreement. A deposit of up to 10% of the purchase price is enough to secure the developer’s new property. The advantage of settling for the new construction is that the deposits are negotiable, allowing the buyers or investors to minimize as much as possible the amounts they spend on the property beforehand.
Low Maintenance and Repair
New constructions come with amenities that are new with no damages to them. This factor eliminates any immediate repairs and maintenance costs that the buyer would have incurred if it was a resale. This investment’s greatest benefit is that the buyer gets a warranty from the builder to cover all systems’ costs, including plumbing, for up to 2 years.
For buyers who are looking for properties to resell, the new constructions provide the advantage of faster appreciation than the resale. The general growth around the new property and closeness to essential amenities increases the value of the property.
The construction world is quickly changing, and the user preferences and tastes lean towards new technologies that the resale cannot provide. New constructions are designed and built with the latest technologies in heat insulation, air conditioning systems, environmentally friendly materials, and low maintenance technologies. This factor means that you get much better deals, better value, and satisfaction with the new constructions.
Real estate presents a lucrative opportunity to you if you can do due diligence, yet having business partners will boost your individual potential. Using the skills or experience of other professionals in real estate is smart, but partnerships can also be more challenging than sole proprietorships. Just don’t be discouraged by the potential cons of partnerships, for many people do thrive within them. Below is a better look at what partnerships in real estate can and can’t do.
A lack of resources in generating leads or building a property portfolio can be overcome through partners who have the contacts you need. What you must ask, however, is if you have anything to give to your partners in return.
You reduce your personal exposure to risk if others share in with your liabilities, but you’ll have to state how much liability each partner has. Be sure that you’re also comfortable with any risks that you agree to.
Business partners are ideal when they can offer strategic perspectives. You know the phrase that “two heads are better than one,” but if you can’t always communicate professionally with a certain person, then they might begin a habit of disagreeing with you without cause.
Having diverse skillsets gives a business the ability to expand by specializing in more than one area of expertise. Your objective, before acquiring partners in real estate, should be to examine how you can use the diverse skills of your associates.
Some professionals see the potential of profit as being reduced if it’s to be shared, but you should consider that more money can actually be made when more manpower is available. Try to also measure your end rewards based on your individual sacrifice. You can come into a partnership knowing that your share is small if your input is also kept small, having little to do or oversee.
It’s important to be able to discuss differences in opinions with your partners, for without establishing professionalism, you all may end up misunderstood. Look for partners with enough character to stay patient in the wake of misunderstandings. Partnerships are rewarding, but you dictate the dynamic between you and the people you work with.