How To Get Your Real Estate Listing Noticed

How To Get Your Real Estate Listing Noticed

Homeowners often buy and sell their property. The most important aspect of a house listing is to be seen by as many people as possible to increase a sale’s chances. Despite a general market saturation in the housing sector, it is possible to achieve a higher listing and to reach a wider audience with a few tips and tricks as outlined below.

Invest in SEO Marketing

Search Engine Optimization is a tool that, when used properly, gives homeowners a competitive edge when it comes to online searches increasing home showings. The house listing is prioritized through specific keyword searches. It is advisable to have several long keyword phrases that include the general scenery where the house is located.

Make use of a Lockbox.

A lockbox is becoming one of the avenues that are giving homeowners a competitive edge. It allows the agent to show the house to house hunting individuals even when you are not home. It should ideally be located close to the house so that the agent can have easy access to it while you are away.

Host an Open House Event

One way to pull in the masses to a house showing is to host an open house event. Employing channels such as social media, the local newspaper, and website listings will attract many interested buyers locally. During the event, it is crucial to keep the guests entertained by serving snacks, having brightly lit balloons and banners, and having a magician or clown entertain them.

Offer Time-bound Deals

Proposing a good deal that runs out in a limited time is another way to get people looking into the property. Scarcity induces demand. Since everybody wants a good deal, they will be more motivated to purchase soon if the offer is only on for a limited time.

Competitive Pricing

Any homeowner’s goal is to make the most amount of money they can from selling the property. However, sometimes pricing it at the higher points doesn’t work in favor of the home seller. Having a competitively priced house allows buyers to get it at the listing type’s estimated market value.

A combination of the above tips gives a home seller a competitive advantage, and the client handling the sale of the house can have a much smoother time as they coordinate the sale on behalf of the homeowner.

4 Real Estate Trends in 2021

4 Real Estate Trends in 2021

In 2020, the housing market experienced record sales due to extremely low mortgage rates and the new flexibility that comes with working from home. In addition, home prices have remained competitive as demand continues to increase. But what will the housing market look like in 2021? Take a look at what experts predict the trends will be this year.

  1. Low Inventory

    The number of homes on the market has been pretty low. It has been relatively easy for sellers to sell their homes but not as easy for buyers to purchase. Supply and demand will likely continue and increase home prices by quite a bit during the first half of 2021. But during the second half of the year, economic headwinds may start to cause prices to decrease slightly and the number of homes on the market to increase.

 

  1. Rising Home Prices

    Given the pressure to buy quickly because of low inventory, home prices should continue to increase, and there won’t be much room or time for negotiation. While this is great for sellers who stand to make a substantial profit on their home, it’s not the best news for buyers. If you’re looking to purchase a home in 2021, you must go into the process knowing what your max budget is. You need to be ready to walk away from home despite pressure to act quickly and spend more than you can afford.

 

  1. Incredibly Low Interest Rates

    Mortgage interest rates dropped to an all-time low in 2020, and this trend is expected to continue into 2021. Many economists expect interest rates to hover around 3 percent in 2021, increasing compared to 2020 rates but still incredibly low. Low interest rates are good news for both buyers and sellers because they help reduce overall mortgage costs and make buyers more motivated.

 

  1. More Online Services

    More virtual tools, such as online selling and buying, virtual real estate agents, online closings, and more have become quite favorable during the COVID-19 pandemic. As the virus continues to surge, these are expected to continue to be prominent in 2021 as well.

 

Buying and selling a home can be a stressful task. While the real estate market has faced many unprecedented challenges recently, there are some significant benefits to buying and selling homes right now. These positive trends are expected to continue into 2021, so be sure to consult with a real estate agent as soon as possible if you’re considering listing or purchasing a home this year.             

Creative Ways to Market Your Real Estate Business

Creative Ways to Market Your Real Estate Business

The real estate business is one of the most lucrative fields today. From renting to leasing or buying properties, the world is growing at a swift pace. Real estate marketing is, therefore, very crucial for any agent or investor in the industry. You should invest in both online and offline marketing to ensure no market is left out. In this article, you will find some of the creative ways to market your real estate business.

Create a Professional website

You mustn’t create just any website, but a professional one, especially if your focus is on moving property. Ensure that your website is appealing and accessible. The quality of content on the website should encourage visitors to want to see more. Avoid stuffing it with too many ads, and nobody wants that. You can as well include listings on your site and make sure to keep them updated.

Get Social Media Marketing

Make use of all social media platforms such as Instagram, Twitter, and Facebook. Research from the National Association of Realtors (NAR) shows that 92% of real estate customers first use online platforms before consulting an actual agent. So make sure your social media pages are active and highlighting what you are offering. You can even engage social media influencers to help with marketing.

Engage Local Television and Radio Stations

With this, you are sure it will reach the target audience, but make sure you do it right. If you choose to advertise through television, make sure it is one with a large viewership of your target audience. Use appealing and quality images to show your clients what you have. If it is through the radio, give precise details of your location and properties. Do not forget to leave contacts in both.

Start a Blog on Matters Real Estate

If you are a real estate agent or investor and still do not have a blog on the topic, you miss out. It would be best to start a blog to give more details about your services and engage with your potential clients. It is a great way to interact with people and know what they need. From the blog, you can link your website where potential clients can find you.

Why CRM is Important in Real Estate

Why CRM is Important in Real Estate

Customers play a significant role in the real estate business. Realtors are more likely to enjoy success if their clients are happy and satisfied with their services. As a result, happy customers will recommend their friends, relatives, or co-workers about a real estate agent. There is a lot of competition in the real estate industry. Unsatisfied customers will have to look for similar services from other agents. It is why realtors need to adopt CRM. It helps them attract and retain customers.

Understanding CRM in Real Estate

Thanks to technology, real estate agents can use CRM tools to interact and create meaningful relationships with clients. Moreover, they can manage the business from a single platform anytime and anywhere. Here is why CRM is vital in the real estate industry.

Quicker Responses

In most cases, CRM tools help realtors track and manage leads. Whether the realtor turns the lead into a client will depend on how quickly an agent responds to the lead. Additionally, existing clients expect real estate agents to respond promptly to their feedback, queries, and complaints. If a client is asking for price estimates, the agent who responds quickly has a better chance of being hired.

CRM tools allow agents to communicate and respond to their clients’ concerns quickly and from anywhere. Moreover, the software will track and record all interactions to help develop effective marketing campaigns.

Long-Lasting Relationships

In the real estate business, relationships between the agents and clients shouldn’t end. It is because previous clients can tell other people about the services. Moreover, they can contact the agent when they need to purchase property in the future.

Realtors should send emails or automated messages to clients during holidays, birthdays, or anniversaries to ensure long-lasting relationships. The timing should be right. Otherwise, they are unlikely to read the email.

Managing Marketing Campaigns

Customer relationship management (CMA) helps realtors track and manage marketing campaigns to identify their business’s most effective campaign.

Easier Decision Making

Sometimes, it can be hard to determine in which client you should invest. Also, real estate agents can spend a lot of time on deals that won’t yield an acceptable profit. CRM analytics helps realtors identify better clients and sales.

From the above, it is evident how CRM software impacts the real estate industry. It allows realtors to maximize their time and also improves productivity and communications.

 

How to Break Down the 70% Rule in Home Flipping

How to Break Down the 70% Rule in Home Flipping

How do you know if a house is a smart investment or a good property to flip? You may be looking to acquire properties for your portfolio. The problem is it can be a struggle to identify good deals quickly. Read on to learn how the 70% rule will help you.

The 70% Rule is a Simple Rule of Thumb.

Investors and flippers should use the 70% rule to determine whether to buy a property. The rule states that you should only pay 70% of the after repair value of a home.

An example would be a $175,000 home that needs $10,000 in repairs. After repair, it would be worth roughly $200,000. A flipper or investor should only pay 70% of that. The total they should pay is $140,000 for the home.

This protects them from overestimating the value of the home. It also protects against downturns in the market.

Speculating that a property will increase in value can be very dangerous. Seasoned investors prefer to make money when they buy to minimize their risks. This also protects them in case they missed something.

Other Factors To Consider For the 70% Rule.

You should also consider a few other factors. Settlement costs, financing costs, and carrying costs take a large chunk out of the deal too.

Closing costs on a $200,000 property could easily be 2 to 5% of the property. This means it would be up to $10,000. Financing costs would likely be around $5,000.

You should subtract $15,000 from your offer price to account for these factors. Some sellers may not discount the whole amount. It is better to get some of these off the cost to protect your margins.

Exceptions to the 70% Rule

The 70% Rule is a simple rule of thumb for finding rentals and flips. It is only a starting point. There are other circumstances where you might want to ignore it.

One of these cases will be if you’re holding the property long-term. Then, you would not spend as much on renovations.

You would be more concerned about the cash flow. Getting a good deal would still be necessary. A better price will still allow you to get lower monthly payments. Lower payments will help you with cash flow.

Next Steps:

Take the time to determine your situation and goals. Are you looking to get quick cash? Other times you’ll be looking for steady returns over the long-term.

The 70% rule is a good rule of thumb. You should always be cautious with your repair and closing costs. It is a good starting place to protect your profits.