The real estate world is constantly evolving. Regardless of whether you are purchasing a home of simply looking to enhance your portfolio, it is important that you keep track of the latest real estate trends. Real estate market analysts have begun studying the market in advance of next year. Here is a look at some real estate trends to keep an eye on heading into 2018.

Online Brands Will Emerge

Heading into the new year, many real estate agents will look to establish an online presence. Recent market data has shown that both buyers and sellers are doing the majority of their research online first. The internet has allowed potential investors to make quicker decisions. With the increased access to previously private information, everything has become more transparent and accountable. It is much easier now to find the best agents.

Increased Emphasis On Smart Homes

Analysts are pointing to 2018 as the year that smart home automation will reach mainstream America. Agents and brokers are figuring out ways to implement the new technology into their presentations. There will be increased shading and light automation, as well as hardwiring and security. With an increased emphasis on smart home automation, more players will enter the mix.

Generation Z

The oldest of Generation Z, or those born between 1995 and 2001, are starting to graduate from college and become players on the real estate market. Like the millennials before them, Generation Z members prefer urban, big city life. Generation Z is expected to have a large influence on different brands and industries. Retailers will be under pressure to find successful marketing strategies.

Secondary Markets

Research has shown that secondary markets throughout the U.S. have grown past major cities. Analysts believe that secondary markets are considered a safe place for foreign investors. The growth in these secondary markets is considered sustainable over the long haul. Investors have secondary markets on their radar.

Specialization

2018 is primed to be the year that agents stop being generalists and start focusing on little details that can set them apart. Agents are realizing that regardless of what type of property they are selling, the small details matter.

Tax Reform

The potential tax reforms may impact the real estate market. The low income housing tax credits may be reduced, which could damage the affordable housing market. Investment amortization and the 1031-tax free exchange program are also at risk of being slashed.
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