It’s common today to hear social observers discuss how the priorities of Millennials have shifted away from their elders, the Baby Boomer, and Gen X.
They say that most Millennials are not interested in buying homes and being saddled with a mortgage for 15 to 30 years. Rather, they are opting for a “lighter” lifestyle that allows them to be fluid, travel, and not be pinned down to the kinds of 9-to-5 jobs conducive to buying homes.
Well, take all those assumptions and toss them on the scrap heap of misguided punditry.
Statistics clearly show that Millennials are driving a surge in home buying. Amazingly, it’s those in their late 20s and 30s leading the way. While “experts” have given us the impression that Millennials have adopted a “gig economy” lifestyle that’s highly mobile, it seems more of them are opting to put down roots.
Stuart Eisenberg is the national director for construction and real estate BDO USA, a prominent accounting firm. He said Millennials have had some time now to pay off student loan debt and to get settled in their careers. He expects this youthful demographic to play “the disruptor role” in the real estate sector with an accelerated home-buying pace in the coming years.
Millennials are also shifting the way house buyers traditionally seek a permanent place to call home. They are far more likely to use mobile tech devices in their search for properties. This, in turn, will cause an adjustment in the way real estate agents choose to develop marketing strategies. The National Realtors Association reports that 99% of Millennials employ online searches for general information about the housing market. They also prefer text messaging as their preferred way to interact with real estate agents. Baby Boomers still prefer live phone conversations or face-to-face meetings.
Furthermore, Millennials are blowing right past smaller starter homes and opting for upscale models in suburbs and the rural edges of larger cities. The trend is to avoid costly inner-city properties. The COVID-19 factor is partly driving the latter phenomenon.
Ten years ago, few would have predicted the Millennials would be driving a trend toward increased demand for more expensive homes located in suburbs and rural areas.