Augmented reality is the latest tech innovation that enables someone in front of a device screen to feel like their physically inhabiting the image they’re running their cursor over. It’s brought new depth and excitement to gaming, but it’s also transforming the way advertisers connect with consumers. While some Industries are deploying it like wildfire to enable potential customers to test-drive the products they sell, some say commercial real estate is lagging and needs to incorporate more AR into its sales strategies.https://plnar.co/blog/the-growth-of-virtual-and-augmented-reality-in-real-estate/
How does it work?
An augmented reality ad isn’t simply a flickering image or video that shows shoppers products. It deploys the same technology used in video games, permitting them to roam imaginary worlds as if you were really inside them. AR is as close as a viewer can get to navigating a space that they’re not really in.
What industries have been successful at using AR to sell their products?
Williams Sonoma, IKEA and Lowe’s have been successful at using AR ads that enable prospective shoppers to browse furniture as well as entirely decorated rooms. Education is using augmented reality to reach students who respond to more dynamic learning activities. Retail is enabling clothes shoppers to check out apparel up close just by swiping a handheld screen. Travelers planning trips can walk through resorts or virtually experience hotel rooms and pool areas.
Where does the commercial real estate market stand regarding such a cutting edge way to reach new buyers?
No one can deny that giving users the ability to digitally interact with properties that interest them, is a winning idea. Buyers who want to save time before setting out with a realtor to visit a property or just look at images of it, can visualize a space using AR to decide if it’s something they’d like to tour further https://plnar.co/blog/the-growth-of-virtual-and-augmented-reality-in-real-estate/ The AR tour they take, will satisfy their curiosity as much as a physical one.. Those who intend to renovate to great extents, can use AR to forecast how a space they’re considering purchasing will look with the changes they anticipate before they even make them. Many predict that open houses will become obsolete once real estate fully incorporates AR into its paradigm, but commercial realtors are not using AR yet as much as other industries. Some say commercial realtors still need to adjust.