We all remember scanning the newspaper when we were kids and seeing local real estate agents advertising alongside family-owned restaurants and used car dealerships. At the top of these old ads, you probably remember seeing a head-shot of a smiling real estate agent, inviting you to look at the homes they were listing. Below this picture, there’d be small thumb-sized photos of ranches, bungalows, and mansions with pricing information and listing details printed out in minuscule font under each picture.
You probably didn’t think about it then – because who knew any better at the time – but what an impersonal and ineffective way to sell homes! Would you feel comfortable finding a good home for yourself if all you had was that small picture and those limited details to go on?
It’s no surprise, then, that social media platforms and home buying websites have transformed the real estate industry over the past few years.
Real estate agents who are interested in building a customer base with millennial home buyers have begun utilizing YouTube and Instagram to appeal to young families and upwardly mobile professionals.
For example, innovative real estate agents have begun posting entire photo albums of glamorous hi-res photos of the various homes they have available on their personally branded Instagram account. These real estate agents use things like hashtags to target Instagram users who want to move to a particular neighborhood.
Another huge benefit of using a social media network like Instagram to advertise homes is that people from all over the world are using Instagram. It’s never been easier to sell to buyers outside of a real estate agent’s particular area.
YouTube has also become a hotspot for real estate agents looking to add another visual dimension to their listings. The agents who are most effectively using YouTube are doing virtual house tours where they walk through a home with a video camera and a tripod. A video works well because it shows off the size of rooms and bathrooms much more effectively than traditional photographs do.
Another intriguing way that sellers are showing off homes to buyers is that they are using hand-held drones to take aerial footage of how a property looks from above. These aerial videos are so much more captivating than the thumbnail photos real estate agents used to rely on to make a purchase.
With more and more people flocking to popular towns and cities, combined with the increase of all things digital, Airbnb is a company that couldn’t have arrived at a better time in the digital age. In fact, there really wasn’t another time where Airbnb could have thrived in the way it does now. And while it has helped countless people make their vacations more affordable, as well as benefit those renting out their own properties, is it possible that this app has also brought some trouble to the real estate market along the way?
Property Owners are Catching On
Property owners are concentrated on buying properties in cities that draw large crowds of tourists. You may be wondering where Airbnb ties into this statement, but this is where it gets interesting. Current property owners and people looking to purchase property to rent out have grown keen to the fact that Airbnb can be a helpful indicator of places that are seeing a booming influx of visitors, which in turn signals to property owners that their city may very well be a hot commodity for all things hipsterdom and tourism
So, what has happened as a result is that many property owners are beginning to raise the prices of their rental properties in an attempt to capitalize on a bustling metropolitan area. Also, current property owners in cities where this is occurring are also optimistic as it provides them with a chance to sell for a much higher price than they bought.
Airbnb rental properties can be money-making machines. If you operate an Airbnb in a sought-after travel destination, you are likely to acquire a continual, large-sum of revenue each year. With this in mind, property owners have opted for renting their spaces out short-term for the whole year as opposed to on a long-term basis (short-term means more money). Now, since long-term rentals are becoming increasingly less available, this has pushed property owners into a heightened sense of competition, which in turn causes prices to go up due to demand.
Airbnb is a great tool for people looking for places to stay while vacationing and for people looking to make some extra profit. But if the invisible hand of Airbnb continues to increase the prices of the housing market, we may be headed for a destination that no one wants. The conversation on how to create and maintain sustainable housing costs while allowing people to continue their ventures on Airbnb is a dialogue that is certainly worth having, both for the tourists, locals, and property owners.
House-flipping has become a trendy and exciting career for many hungry professionals looking to establish themselves in the housing/real estate market. But in an attempt to chase after a truly promising career, far too many people repeat the same mistakes.
To help remedy the recurring problems that come along with house-flipping, below are two all too common pitfalls that seem to perpetually plague real estate moguls longing to turn a passion into a paid project.
What is Flipping?
First, we need to establish what constitutes “house-flipping” in the first place. “Flipping” is a type of real estate strategy in which the buyer purchases a house for the sole purpose of renovating and selling the property. The way that profit is made in this business is by purchasing low and selling high.
For instance, investors who flip properties might buy a property in an especially “hot” market, renovate it, and then sell it at a price that makes sense with its newly added, state-of-the-art upgrades. This is also where the true work comes in, too. House-flipping doesn’t just require smart investment purchases, it also requires home renovation and remodeling skill.
Mistake #1: Poor Time-Management
Renovating and flipping can often be a time-consuming business. Not only do you need to find a property, but you have to have enough time built into your project to account for inspections. After that, of course, you need to play the waiting game that comes along with listing. It takes a lot of confidence in your skill to be patient through this whole process, especially if your goal is to make enough money to at least break even.
Mistake #2: Not Enough Skills
House-flipping isn’t easy, and the competition is certainly present. Many skilled plumbers and carpenters often flip houses as a side project. If you desire to excel in the industry, there’s a lot more to it than buying low, taking a sledgehammer to the bathroom, and listing it on the market. Like it or not, the real money in the house-flipping industry comes from what the professionals call sweat equity. If you’re comfortable (and skilled) with a hammer, hanging drywall, and laying a carpet, then you just may have what it takes to make it in the house-flipping industry.
In the end, patience and hard-work are equally as important as any other skill in the house-flipping industry. If house-flipping is a passion of yours, then going into the industry with research and guidance is imperative. It won’t be easy, but with the dedication needed to accomplish the task at hand, house-flipping and renovation can be a great career full of excitement and fulfillment.
Investing in real estate meanings putting the money you have today to work for tomorrow. Simply put, real estate is a business that requires a healthy dose of foreknowledge, confidence in your research, and skill in assessing the lucrative real estate markets of today and tomorrow. The revenue you make on your return must be enough to cover things like taxes and the cost of owning real estate investments like paying for utilities, maintenance, and insurance.
Basically, real estate is the real world equivalent to monopoly. But just because the concept is easy to grasp doesn’t mean that the industry is easy to excel in. Below are a few helpful tips for those who are novices in real estate investing.
Deciphering the best cities and bustling towns to start investing in real estate is crucial. If you can develop the foreknowledge it takes to scope out lucrative areas, then you are already off to the best possible start. An old real estate investing adage is to look for the worst house on the best street. Why? Well, a good location provides strong potential for tourism, and “fixer-upper” property allows you to buy low, invest your money into renovating and upgrading, and then sell for a price that reflects your renovations.
The 1% Rule
If you plan on purchasing a property that you’ll rent out to one or more tenants, then you should utilize the 1% rule.
The 1% Rule states that an income producing property must produce 1% of the price it costs you every month. For example, if you buy a property for $150,000, then the monthly rental income should be 150,000 x 1% = $1,500. Simple enough, right? Well, the true skill in this area comes from searching out and capitalizing on properties that are conducive to the 1% rule.
Appreciation is when the land and market around you goes up due to an outside factor in the community. A major new shopping mall, city upgrades, and even the investments you put into your properties that make it more appealing to potential buyers all help produce appreciation. While extremely lucrative, this is one of the riskiest elements of real estate investing, and caution should be taken when playing the tricky game of real estate appreciation.
Real estate investing is a great industry to enter into, and simple as it may be in its description, the application of it is something that requires skill and precision. However, difficult as it can be, implementing these three steps will prove to be extremely useful for you in the long run.
Attempting to dominate the ever-evolving nature of real estate, single-handedly, is as illogical as it is unnecessary. With the passel of agents, forums, and news outlets who’ve flocked to the Internet to impart their wisdom, staying ahead of the real estate trend is a breeze. Among the most beneficial online real estate resources include:
Real Estate Marketing Machine
Spearheaded by Chief Marketing Officer, Lisa Klinkhammer, Real Estate Marketing Machine underscores the importance of fusing agent expertise with marketing knowledge. The underlying purpose of their content is to delve into the intricacies of marketing, allowing agents to hone their skills and “grow their business in a digital age.”
Focused on tackling the vast complexities of technology, GeekEstate Blog illustrates how to make modern-day advancements a friend, not foe. No doubt a nod to their astute knowledge in machinery, the “geeks” who run this blog are well-versed in evolving technology trends.
This all-encompassing forum touches on relevant real estate events. Delivering “accurate, innovative, and timely information about the business,” Inman has universal appeal. From up-and-coming technology articles to proactive stances on foreboding topics, Inman covers all things real estate.
Primarily inspired by real-life stories, Redfin is committed to providing subjects of topical interest. Using real estate professionals to validate their findings, Redfin unveils examples of real estate in its purest form.
Designed to combat the stagnancy associated with outdated education, McKissock offers a raft of educational resources. From helpful tips to legitimate how-to’s, McKissock provides a viable outlet for agents who are looking to polish their real estate knowledge.
Allowing readers to express their varying standpoints, Housing Wire takes real estate market trends and feeds them to the public. While “open commentary” is their shtick, Housing Wire volunteers their advice on pressing matters as well.
Real Estate Tomato
The blog that inspires blog, Real Estate Tomato is a platform that promotes the use of real estate blogs. Their articles broach blog ideas and strategies, fostering blog startups from infancy to execution. Well-versed in the blog realm themselves, Real Estate Tomato’s advice is nothing short of authentic.
Miller Samuel Inc.
Incorporating a unique facet to their forum, Miller Samuel Inc’s inclusion of podcasts give them an undeniable edge. Offering auditory learning and fresh perspectives, author Jonathan Miller provides a blog second to none.
Investing in real estate is a proven way to build wealth over a long period of time. In many markets around the country, real estate prices are increasing rapidly. As a result, it is a good time for real estate investors to purchase a property.
There are various strategies to invest in real estate. Some people prefer to purchase a property and rent it to tenants. This is a great way to generate cash flow and additional income each month. Other investors would rather purchase a property in need of various repairs. After investing time and money into a property, the investors can sell the property for a quick profit.
One of the biggest obstacles in purchasing a real estate property is getting the capital needed. There are few people who have the cash on hand to purchase a real estate property. Getting an investment loan is much more difficult than a typical housing loan. Banks have to take additional financial risks in order to lend money to investors. As a result, investment loans generally have a higher rate of interest than typical home loans.
As an investor, it is a good idea to shop around for various loan options. There are many people who choose the first loan option that is available. Getting a slightly lower interest rate can make a huge difference in the total amount of money made by the investor.
In a competitive real estate market, it can be difficult to find a property to purchase. Working with an experienced real estate agent is the best way to find a great deal in the local area. Most real estate agents know about new properties on the market before other people do.
Before working with a real estate agent, ask them about their experience finding investment properties. Finding an investment property is a much different process than finding a typical home.
It is vital for real estate investors to spend time screening tenants. Nothing is more difficult than dealing with bad tenants. Some real estate investors make the mistake of trying to rush the tenant screening process. Losing a month of rental income is worth finding the right tenant. Some people even give their tenants a small discount on rent if they pay at the right time each month.