The real estate business is one of the most lucrative fields today. From renting to leasing or buying properties, the world is growing at a swift pace. Real estate marketing is, therefore, very crucial for any agent or investor in the industry. You should invest in both online and offline marketing to ensure no market is left out. In this article, you will find some of the creative ways to market your real estate business.
Create a Professional website
You mustn’t create just any website, but a professional one, especially if your focus is on moving property. Ensure that your website is appealing and accessible. The quality of content on the website should encourage visitors to want to see more. Avoid stuffing it with too many ads, and nobody wants that. You can as well include listings on your site and make sure to keep them updated.
Get Social Media Marketing
Make use of all social media platforms such as Instagram, Twitter, and Facebook. Research from the National Association of Realtors (NAR) shows that 92% of real estate customers first use online platforms before consulting an actual agent. So make sure your social media pages are active and highlighting what you are offering. You can even engage social media influencers to help with marketing.
Engage Local Television and Radio Stations
With this, you are sure it will reach the target audience, but make sure you do it right. If you choose to advertise through television, make sure it is one with a large viewership of your target audience. Use appealing and quality images to show your clients what you have. If it is through the radio, give precise details of your location and properties. Do not forget to leave contacts in both.
Start a Blog on Matters Real Estate
If you are a real estate agent or investor and still do not have a blog on the topic, you miss out. It would be best to start a blog to give more details about your services and engage with your potential clients. It is a great way to interact with people and know what they need. From the blog, you can link your website where potential clients can find you.
Everyone agrees that a good location can make or break an investment property. While that is true, a locality place means different things to different people. The crucial considerations are accessibility, personal needs, amenities, and appearance. When shopping for some land, here is what you should consider.
Places with a high population growth tend to attract a higher price and value because of their great potential. People prefer living in areas where they can find lucrative job opportunities, enjoy good weather, favorable local politics, and natural attractions. When doing market analysis, these are some of the factors that come to play, so a location that lacks these aspects may not be an excellent place to invest.
You need to consider the exact position of the land or house. If the home you want to purchase is close to a highway, you might get it for a low price, but you may face challenges when selling it. However, a commercial building that is close to a busy place is an excellent investment. A home with a great lake view is likely to be more valuable and might sell for a high price later.
The neighbors you wish to live around are hugely a matter of personal liking. However, most great neighborhoods share some standard features like amenities, accessibility, and appearance. The environment might also determine the minimum size of land to build a house because some estates have restrictions. If you value accessibility, settle for a place that is along main transit routes and has two or more points of entry.
Whether you prefer living in a city or town, the centrality will influence how much you pay for the home. Lands are a limited commodity that is rare in cities like San Francisco that are fully developed and don’t have extra space for expansion. Houses in such places will be pricier and even hard to find.
Although the current amenities have a significant role to play in determining the value of land, futures ones have a lot to say too. Plans for new hospitals, schools, public transport, and other civic infrastructure can influence the value of the property significantly. Commercial development may also improve the price.
Making the final decision to sell your investment property isn’t easy. You must make certain you are selling at the right time. This will help put you in a position to maximize your profits at the closing table.
Should You Sell Your Investment Property?
There are many schools of thought when it comes to choosing the right time to sell an investment property. Some real estate experts believe that holding onto investment property for a long period is a sound strategy. However, this approach may not be ideal for your situation.
Here are some situations that may indicate it’s time for you to sell:
- You’re ready to retire – Selling your investment property can free up money for your retirement. Please keep in mind that selling an investment property after retiring could have a huge impact on your pension.
- You’re interested in investing in another market – You may want to consider selling if you find a property in another neighborhood.
- A major change in your life – A big change in your life may force you to think about owning an investment property. The following reasons force many people to sell their investment property: the birth of a new family member, being laid off from the job, death in the family, and sudden illness.
- The neighborhood is changing – If the market value of the homes in the area has increased, it may be time for you to cash in. However, you may want to think about selling if the market value of the homes in the area has gone down.
How to Sell Your Investment Property the Right Way
So, you’ve decided to sell it. Dozens of real estate selling systems have emerged over the years. However, we must point out that many of them are complicated.
Here are some simple steps that can help you sell your investment property with ease:
- Hire an experienced Realtor – It will cost you 6% of the selling price, but a Realtor’s services should not be undervalued. They play an integral role in the selling process. For example, they know how to market your investment property, and find a qualified buyer within a reasonable amount of time.
- Listen to your Realtor – You need to take heed to their advice. If you don’t, you may not get to the closing table.
- Make upgrades to the property – There’s an old saying in life, “It’s the little things that count.” This adage holds its weight in real estate investing. Making upgrades to your property will make it more appealing to prospective buyers. This will improve your chances of getting a buyer.
- Sell at the right price – Pricing your property properly will have a positive impact on the selling process. If your property is listed slightly below its market value, there will be more demand for your house.
- Exercise patience – It may take several months for someone to step up to the plate, and buy your property. However, exercising patience will help you make it through the selling process.
- Don’t be afraid to say no – Knowing the true market value of your home will help you avoid low-ball offers. The right buyer will eventually come along.
Selling is an investment property is a big decision. If you’re ready to cash in, there’s no reason for you to reinvent the wheel. The tips listed above can help you sell your property like an experienced real estate professional.
Those who lived through the 1980s may well remember it as the decade of excess where bigger was better, and whoever died with the most toys won the game of life. The concept of living large may have continued for years were it not for the housing market collapse in the Great Recession of 2007.
Tiny Houses Make Their Debut
For all its disadvantages, the Great Recession also introduced the country to a wildly new way of thinking about housing. Suddenly, small (typically under 600 square feet) creatively-built, often whimsical homes called “Tiny Houses” began to get a toe-hold in the housing market.
Twelve-plus years later, tiny houses remain an attractive option. From an economic standpoint, they cost significantly less than a traditional home, and often buyers can outright avoid even carrying a mortgage. Additionally, many homes are available in kit form, an appealing choice for the growing DIY demographic.
Statistically, tiny homeowners carry less credit card debt. After all, with less room for storage, they simply aren’t going to buy as much. This creates the added benefit of being able to save more or invest in other more adventurous pursuits. Tiny houses also tend toward lower energy costs, a seductive sales point for the environmentally-conscious among us eager to lower their carbon footprint.
If not already a minimalist, deciding to live in a tiny house requires the paring down of possessions. Tough decisions must be made about what is needed, and what can be done without. It also requires making a pivot toward the concept of more open, functional, multi-use living space.
Partners and family members must also consider how their tiny house might impact their relationships. Even the closest of couples need their space once in a while, which can be a challenge in tight living quarters. Having a game plan about how to handle disputes or the need for alone time is an important consideration.
There are also residential zoning regulations to consider. Many towns have established minimum square footage requirements for homes, or restrict where they may be located. And if they are built on wheels, they may not be considered as permanent housing at all. Then again, having a tiny house on wheels offers its advantages, opening the door to travel and the freedom to live large in a whole new way.
As a first-time homebuyer, it might be hard to raise the down payment needed by the seller. This should not kill your dream to own a house because you can obtain a mortgage loan to help you raise enough money. However, you might encounter challenges to prove that you are eligible for a home loan. You should take the following steps to enhance success in your application.
Early Inspection of Your Credit Scores
You should assess your credit score record immediately you decide to apply for a mortgage loan. Visit the relevant sites to and check for any issues that might disqualify you. If your credit record has problematic issues, use the months before the application to correct them.
Clear all the balances you owe other financial institutions to give your credit record a better rating. The actions might take months to change your credit score. Therefore, it is advisable to undertake them several months before your loan application. You should concentrate on mortgage loans without visiting other financial institutions until the current application is successful.
Compare Your Income and Expenditure
To know your deficit for the right income ratio, divide your monthly deficit expenditure with your total monthly earnings. That will assist lenders to decide whether you are eligible for a home mortgage or not. The financial institutions will either decide to lend you a small amount of money with a low monthly housing cost or keep all your monthly debts low compared to your monthly salary.
Weigh Your Options
If you have visited several financial institutions and all of them tell you that you don’t meet the loan application threshold, you should seek other alternatives to get financed. The only disadvantage is that you will have limited alternatives, and the loan you might get will have a higher interest rate. Try to improve your credit record before applying for a loan for a better chance of qualifying.
If you are a first-time homebuyer, you may not have enough funds to purchase it. However, you can apply for a mortgage loan to finance your project. If you want the application to be successful, take the steps above before starting the application process. The steps will enable you to have a good credit record before the application.
When it comes to real estate investments, there is one thing that is certain: the time is now for savvy investors to hedge their bets on the real estate market, not just in their home country, but all over the world as well. There are excellent opportunities for beachfront property in many different surprising worldwide locations. Consider the following options:
The best thing about Algarve, Portugal would have to be that there are no foreign ownership restrictions. When coupled with the stunning cliffs and beautiful beaches, a person definitely has a paradise that even 70’s Yacht Rock artist Bertie Higgins could get behind. The property options are also very diverse, with $8 million buying an oceanfront home and $215,000 getting a home if a person wants to sacrifice that beach view.
Ambergris Caye, Belize
This property in Belize is very underrated. Of course, there aren’t too many properties that could absolutely be considered beachfront. However, it has a tropical landscape, mild weather, and numerous recreational opportunities. The prices won’t break the bank either, with a two-bedroom condo only costing around $250,000 and a one-bedroom option going for $150,000.
Lush jungles. Mountainous terrain. These are just two ways to describe Cayo, Belize. There are plenty of housing options for retirees that start at just $130,000. Moreover, there are plenty of condos available in the area for $100,000 or less. American retirees will love the area simply because for the most part, it has all of the comforts of home.
Granada was founded in 1524 by Spanish conquistador Francisco Fernandez de Cordoba, Granada is a historic old colonial city in coastal Nicaragua. When someone couples the warm weather and picturesque lake with a rich history, they are sure to find an extremely desirable place. Historic homes dot the landscape, and most of them have been turned into condos. Prices are fairly reasonable. For example, buyers will find condo conversions available for around $170,000, and a completely renovated colonial home can be had for between $100,000 to $400,000.
Puerto Vallarta, Mexico
There is no question that a lot of prime real estate can be found in Mexico. Puerto Vallarta is a great option, but it truly is better to buy than to rent. Simply put, renting property in Puerto Vallarta is very expensive. However, buyers will find price options for this Pacific Ocean retreat that are well within their budget as long as they are willing to rent them out themselves for the time they are not there.
Panama City, Panama; Samana Peninsula, Dominican Republic; Abruzzo, Italy; Medellin, Colombia; and Istanbul, Turkey are all good options for property investors as well for a variety of different reasons. All someone has to do is their research and they are sure to find some excellent overseas property investment options!