Social media is a powerful tool that many real estate investors use to build their professional networks. Whether you like social media or not, it is changing the way people in all industries market their services and build relationships. If you want to build a real estate investor network using the internet and technology, you should embrace social media as a business tool
rather than looking at it as just a place to connect with friends.
Delivering High-Quality Content
If you want to establish yourself as a real estate pro, you must show people you are a leader in the industry. You can accomplish this by delivering high-quality content related to real estate investing using social media. If you have unique ideas and concepts you want to share with professionals in real estate, you can produce and promote those ideas in the form of content on social media.
You can post blogs on LinkedIn, post pictures related to what you do on Instagram or post real estate updates on Facebook. Another great idea is creating short informational videos that are eye-catching. Visual based content is a great way to attract audiences.
The possibilities are endless regarding how you can deliver content on social media to establish yourself as a thought leader. However, the content must be unique, and it must be your own. Recycling bland and cookie-cutter content that is plastered all over the internet is a sure-fire way to lose any credibility you have established. Take the time and create something new and original, it may take time but it will be worth it.
Connecting With Other Real Estate Pros
It is in your best interest to connect with as many real estate professionals as possible. Social media platforms, if you use them correctly, are a powerful tool to connect with others in the industry. LinkedIn is a social media platform specifically for business professionals, and it is popular among real estate investors. If you can learn to how to navigate LinkedIn, you will attract the attention of those who matter in the industry.
The idea behind using social media as a real estate investing tool is to communicate and engage anyone who might become a partner or a client. Social media is also a great way to promote what you offer as a real estate investor. However, avoid using sales pitches to promote yourself, especially on LinkedIn. You want to provide value to anyone who reads what you have to say on social media
For many Americans, owning a home has long been the way to accumulate wealth. Over the years a home will appreciate in value, or so people assume. Investing in the stock market, for those who have the means, is also an effective way to build wealth over the years.
A decade ago, when the housing market crashed in the Great Recession, the idea of building wealth through real estate was shattered. People saw how real estate values can fluctuate. Still, many millennials who witnessed the housing crash, are eager to invest in real estate. In fact, a recent real estate investment report delivered survey results showing that 55 percent of millennials are interested in real estate investing. Here are three reasons that millennials are interested in real estate investing.
Growth Over Time
The subprime mortgage crisis sounded the beginning of the Great Recession back in 2008. The bubble in the real estate market burst and housing prices plummeted. The real estate market has had a long climb back over the past several years. The point that millennials see though, is that the market did come back. The millennial generation did not rush into home buying, but now are moving into the home buying phase. They are the largest generation of Americans and will have a profound affect on the housing market.
Stock Market Skepticism
Anyone who has taken even a slight interest in the stock market knows that stocks go up and down. However, the millennial generation had a harsh, real-life lesson in this aspect of the market. Many millennials graduated into the Great Recession and the daily headline news about Wall Street crashing and people losing retirement savings. A large portion of millennials believe that real estate outperformed the stock market since 2000, and they are correct. Their witnessing of the Great Recession may make the millennial generation more likely to be skeptical of the stock market.
In this age of information it is easy to gather data about investing. The methods of investing in real estate are available to any millennial who wants to do some research. There is a tangible element to real estate investing that may appeal to the millennials sense of self-image and desire for uniqueness. In fact, findings show that 85 percent of millennials think real estate is a good investment.
Older generations may be interested in downsizing at this point, but millennials are starting families and advancing their careers. These facts, along with the great potential for positive returns, make buying a home and investing in real estate an appealing next step for millennials
With the digital era making almost anything available through a smartphone or computer, several startup companies recognized that buying and selling homes should be no different. Digital real estate companies are starting to flood the market and in the process changing the face of the real estate industry
. Will real estate agents become non-existent in a few years? The answer is most likey going to be a no. However, if these three companies have their way, it will be sooner rather than later.
Founded in 2014, Roofstock is an Oakland-based company that provides a marketplace for single-family rental units. The company offers leasing for single-family homes and made them available outside of the multiple listing service. Using machine learning and AI, rental property owners can market their properties to investors who want to forgo the hassle of managing the day-to-day operations. Roofstock eliminates the need for real estate agents in the rental investment property space.
Founded in 2010, Fundrise combined crowdfunding with real estate to eliminate the perception that real estate investing was exclusively for the rich. Entry-level investors can put up as little as $500 to participate in real estate investments. Small investors can invest in rental properties, commercial properties or eREITs (electronic real estate investment funds). Fundrise’s business model treats real estate investing more like stock investing by paying dividends and earning money from asset value increases.
Opendoor is a company looking to change the way people buy and sell real estate. Founded in 2013, this Phoenix-based real estate company allows homebuyers to list their homes without the assistance of a real estate agent. Home sellers can fix their places up, list them with Opendoor and sell them quickly, according to the company. Opendoor’s goal is to simplify the entire real estate transaction.
Homebuyers can browse listings and schedule a self-guided tour if they find something that interests them. However, buyers must either put in an all-cash offer or get financing from a lender before they can put in an offer. Opendoor offers a 1 percent rebate to homebuyers to help cover closing costs.
With a few taps of a smartphone or laptop keyboard, people can buy or sell their homes in a manner of a few days. Although many of these companies and the technology they use are in their infancy, it may not be long before nearly every homebuyer or seller completes the entire process online.