How to Stage Your Home for Millennial Homebuyers

Once upon a time, showing your house off to buyers just meant cleaning it. But now, “staging” has become a part of the sales process. Staging means decorating your home to appeal to potential homebuyers—a process that can mean anything from repainting the walls, to buying new furniture or updating old appliances.

        Staging is about more than making your home look good—it has to look like what potential homebuyers are interested in. And today, more than 30% of those homebuyers are millennials—people born between 1980 and 2000. So how do home sellers appeal to this new generation? Here are some ideas:

Make it Photogenic

        If you want to appeal to millennials, make sure your home has a good online presence. Take clear, attractive photos and make sure all the details about your home are posted on the web. What they find online may very well determine whether millennial homebuyers even want to visit.

Keep it Clean and Simple

        Obviously your home should not be dirty when you show it off. But more than that, eliminate clutter. Millennials like homes to look spare and simple, with lots of space for entertaining. Many millennials—and certainly those looking into buying a home—have full-time jobs coupled with busy social lives, so they will want a place that looks easy to maintain and keep clean. Hide knick-knacks, and anything that might make your house look dated: doilies, quilts, lots of fancy china, or heavy or frilly curtains.

Think Green

        Millennials are concerned about the environment; so don’t be surprised if you are asked about your home’s sustainability. Projects such as insulating your home or installing more efficient appliances can help draw in young homebuyers worried about their footprints.

Fashion a Home Office

        Creating a home office doesn’t have to be a major project. If you have a guest room or catch-all space in your house, clean it out and stick a desk and chair inside. Many millennials work from home, at least part-time, and want a designated space to work from.

Paint

Even if you don’t have the budget to make major renovations, just painting walls can make a huge impact. Wallpaper, especially patterned wallpaper, can make a home seem old-fashioned and cramped. Full-wall mirrors from the 80s are arguably worse. Painting your walls is a good way to modernize. Use light, muted colors to make everything seem modern, spacious, and well-lit.

Think About Location

        Are you in walkable distance from a grocery store, coffee shop, or library? If you answered yes, or if you can think of any other choice destinations in reasonable walking distance, make sure to advertise it! You can’t change your location, but it would be a mistake not to promote it.

What’s Wrong With Being a Fixer-Upper?

        If your house is a fixer-upper, and fixing it yourself is out of your budget, be honest about it! Many millennials are looking for a move-in ready house, but others would be happy to get a deal and a challenge.

 

 

Time to Sell: 5 Ways to Get Your Home Ready to List This Summer

Time to Sell: 5 Ways to Get Your Home Ready to List This Summer

Know Your Home

Potential homebuyers will be looking carefully at your home. Make sure you aren’t caught by surprise. Get your home inspected. Find out how much potential repairs will cost. Even if you don’t plan to make those repairs, it will keep you from being blindsided by the costs, and you will be ready to negotiate with homebuyers who are pushing for deductions.

Get information accessible and organized. Have all your papers: everything from insurance to paint colors. Know if your house has suffered any losses, and have records of any repairs. You don’t want to find yourself in the uncomfortable position of negotiating with a homebuyer who knows your house better than you do.

 

Think About Curb Appeal

If a buyer drives past your house, what will they think? Will they see an attractive facade or a well-maintained garden? Or will their eye be drawn to an ugly tree, a lopsided mailbox, or a badly-paved driveway? Your house’s outward appearance is the first thing that homeowners will see, and that first impression can make a huge difference. If you have the money to hire a landscaper or other specialist, do it. But if not, many of the changes you can make are simply a matter of getting outside, rolling up your sleeves, and taking care of them. Weed the garden, rake the yard, and prune the trees.

 

Clean Thoroughly

Don’t just vacuum. Repaint the walls. Have your carpets professionally cleaned. Move the furniture. Pull out the stove and scrub the floor beneath. Clean under the fridge. Dust the blinds. Clean places you’ve never cleaned before. Be ready to get messy: dirt can really build up when left unattended.

 

Stow Your Stuff

Not only does a cluttered home look messy, it also looks small. Remove at least 30 percent of your belongings from sight. The brunt of your focus should be on countertops, the pantry, and the master bedroom closets, which should be as empty as possible.

Empty shelves and a clear floor scream: Look, there’s so much room, we don’t have enough stuff to fill it all. So hide everything you can afford not to have in the attic or crawlspace, stow it away in a friend’s house, or even rent out a storage facility. And take down any especially eclectic decorations: Homebuyers do not want to see your ceramic chicken collection; they want to see your home.

 

Hide Your Kids, Hide Your Pets

If someone is coming to visit your house, send your kids off to a friend’s or relative’s, and have them take the cat with them. Children and animals are notoriously messy, and you don’t want your guests wondering about how you got the all dog hair out of the carpet (hint: you didn’t) or how you can guarantee that there’s not a hole in the wall somewhere stuffed with legos (hint: you can’t). Besides, kids and pets are also notoriously distracting, and you want your visitors to focus on your home.